The political world seems to be in a similar predicament to that of advertising. People have been bombarded with so much spin and deliberately ambiguous language that they have simply stopped listening to political messages. Less people now vote in the UK elections than they do for TV talent show contestants. People have simply lost […]
What Can You Learn From Consumer Magazines About Marketing Online?
Many freelance writers have been watching the falling readership of newspapers and magazines and started preparing themselves for the shift of audiences online, believing that the old print medium is dying. I was one of the many eager to be ready for the millions of people expected to start arriving and adopting the internet as […]
Bad English Costs UK Government £800 Million
Wasting £20 billion on a flawed new computer system is unfortunate. But to lose £800 million because of poorly written leaflets is simply inexcusable. A recent report has found that poor wording and incomprehensible language in UK government literature is creating a huge dent in public finances. The committee found that leaflets produced by the […]
Why Copywriters Should Prepare for the Evolution of Websites
A recent survey of British pensioners found that surfing the web is now their favourite pastime, ahead of gardening and DIY. Popular uses included email, banking, reading the news and searching for information. This is indicative of the general population as a whole. The internet is becoming a dominant platform for entertainment, organising your lifestyle […]