Any internet marketer worth their salt will tell you how Google’s algorithms love the keyword rich content of blogs. But what does the Google hierarchy actually think about the explosion in content flooding the internet on a daily basis? After all, it can’t make their job any
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Stats and studies are sprouting all over the place to support the case for online marketing. A study which could offer the most valuable insight would be one where its subjects are ‘non-techie’ and non web savvy. After all, its these people who need to be interacting
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I was delighted to discover, earlier this week, that I’ve been nominated for the top ten of the best writers’ blogs on the Writing White Papers website. Very uplifting, particularly when you consider that the nomination might have come from a fellow writer. Now the pressure is
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The engagement marketing movement is gathering pace all the time, with new converts joining every week. We now have an official motto (definition), a conference in its honour and blogs taking root all over the web. A leading market research firm has now heralded that 2007 will
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It’s always satisfying when independent studies collaborate what you have been writing about for the last few months. Internet marketers have been preaching the value of blogs as marketing tools for some time; now the research figures are surfacing to support those claims. A report by ‘Ipsos
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After much pondering, I have finally decided to change the name of my blog. ‘SEO, Business Blogging and Copywriting UK’ just wasn’t cutting it anymore amongst all the other punchier blog names out there. The spread of broadband, increased time people are spending online and growth of
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Martin Sorrell, CEO of WPP, has started preparing his ship for a change in course, and joining the fleets setting sail for exploration online. This is in response to WPP’s figures, for the last quarter, in which they experienced growth of only a measly 1% in the
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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
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