Many businesses pay thousands to SEO specialists to get their websites to the top of Google and Yahoo. The only alternative has been to use a quick fix of pay-per-click advertising or paid directory submissions. Both short term, expensive solutions. Bloggers, for some time now, have been
Read more →
In one of my previous posts I mentioned how Dell computers’ reputation was dented by bloggers criticising them for their poor customer service record. Dell have now taken their heads out of the sand and started talking to their customers. Dell’s One2one blog provides them with a forum
Read more →
The latest research figures suggest that 35 % of US large companies plan to implement corporate blogging by the end of 2006. If you couple this with the 35% already blogging, by the end of the year 70% of large US businesses will have adopted it as
Read more →
Traditional marketers are already struggling, particularly in the UK, to adapt to the changes in how you sell your business online. They grew up using clever phrases and spin to sell products and services. Providing transparent information of value seems to contradict everything they stand for. The
Read more →
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Recent Comments