 Many businesses pay thousands to SEO specialists to get their websites to the top of Google and Yahoo. The only alternative has been to use a quick fix of pay-per-click advertising or paid directory submissions. Both short term, expensive solutions. Bloggers, for some time now, have been trumpeting the ‘organic’ SEO value of blogging and […]
Dell finally start blogging about their business
In one of my previous posts I mentioned how Dell computers’ reputation was dented by bloggers criticising them for their poor customer service record. Dell have now taken their heads out of the sand and started talking to their customers. Dell’s One2one blog provides them with a forum for responding to comments, and to hopefully provide […]
What can we learn from John Prescott?
  The current furore over the role of bloggers in the attacks on John Prescott has shown the growing impact of blogging in the UK. The response by journalists, such as BBC’s Nick Robinson, has also highlighted the contention and misconception between the established order and the new social media. Some journalists perhaps view […]
Why aren’t more UK businesses blogging?
The latest research figures suggest that 35 % of US large companies plan to implement corporate blogging by the end of 2006. If you couple this with the 35% already blogging, by the end of the year 70% of large US businesses will have adopted it as part of their online marketing strategy. The current […]
Blogging as the new press release
Traditional marketers are already struggling, particularly in the UK, to adapt to the changes in how you sell your business online. They grew up using clever phrases and spin to sell products and services. Providing transparent information of value seems to contradict everything they stand for. The next change they need to get their heads […]