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Latest Posts

Be a CMO. Not a Copywriter.

Are you a CMO or a copywriter? Because here’s the thing, it’s not about job titles but mindset. With more and more copywriters joining the market and AI tools now able to write basic articles, you need to offer more

Shortcut to Writing Winning Sales Letters

Here’s a clever technique for analysing sales letters that came up in the Copy Chief forum (hat tip Stephen Carter): Copy and paste the sales letter into Google Docs (or Word, or whatever). Then in BLOCK CAPITALS write what the

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