A melting pot of punchy, persuasive copywriting
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Archive for January 2010

Case Study Copywriting Tips

There are few ways of building customer confidence as quickly and effectively as a well researched and clearly written case study. They have the power to build confidence, credibility and trust by explaining how a business solved a real life problem. A common mistake (in my opinion)

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Free Skype Call Recorder and Copywriting Telephone Interview Tips

Free Skype Call Recorder and Copywriting Telephone Interview Tips

Now that I’m living and working from abroad, I’m finding Skype indispensible. But I guess the same is true for most freelance copywriters these days – why spend time travelling to visit clients (and braving the weather) when you can get all the info you need over

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Can Procrastination Be Defeated? Only One Way to Find Out…

Can Procrastination Be Defeated? Only One Way to Find Out…

Do we procrastinate because of our fear of success? Is it our fear of failure? Or are we just lazy? Whatever the reason, it’s a common problem amongst us freelancers. Well, this year I thought I’d make it my resolution to try and kick the habit for

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Free Persuasive Copywriting Tips eBook

Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:

Click here to download Persuasive Writing - How to Use Words to Convince, Compel and Sell