Last year, I attended a small business exhibition in my home city of Milton Keynes to distribute leaflets on the benefits of blogging for businesses. I’d hoped it would be a new area in which I could differentiate myself and ride the crest of the wave of
Read more →
A lack of confidence in your own writing can be quite common when you first start writing professionally, and can still occasionally hit even the most hardened pro. As with writer’s block, writing confidently is as much to do with your state of mind as your ability;
Read more →
Just over 20 years ago, David Ogilvy noticed that people weren’t reading his ads as much as they were the editorial sections of newspapers. In fact, the main content was receiving five times the amount of attention as his well crafted copy. Ogilvy, never one to shy
Read more →
Have your fingers frozen over the keyboard waiting for your brain to warm them up with the right words? Do you have stage fright at the thought of thousands of people getting lost in your muddled sentences and meandering paragraphs? Writer’s block is a common symptom that
Read more →
Once upon a time, there was a young tailor who was struggling to make a living selling his handmade suits. Every month he would scramble around to find the money to pay the rent, hoping he would eventually be able to find enough wealthy customers to keep
Read more →
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Recent Comments