The internet has created a global marketplace, not only for goods and services but also for thoughts and opinions. Businesses, both large and small, are becoming increasingly concerned by the proliferation of comments which can influence buying decisions. Recent research suggests that PR agencies are aware that
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Edelman, ‘the world’s largest independent PR firm’, have recently released a new white paper on all things blogging. Their assessment suggests that, although the number of blogs might be peaking, their influence on mindsets is still growing. Some of its key points: Blog readers are young males
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Many commentators, myself included, have highlighted that 2007 will be the year that the ethos of engagement marketing spreads. The collapsing level of trust in traditional advertising means it is time for a rethink on how businesses talk to their customers. Both the approach and language needs
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For anybody not already familiar with this story: Mary Walker is an advertising copywriter from Colorado who recently sold three bags of snow on Ebay to a family in Connecticut for $102. The story has captured the imagination of the world’s media and shown how the Internet
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Internet marketers have been promoting the use of blogs and podcasts for small businesses for some time now. Discussing your passions and values in an open, transparent manner is an excellent way of building trust and confidence with your audience, and developing the sales process. Now large
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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
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