What I now wile away the hours looking at when I should be writing So, been living in Malta for two weeks now and loving it. Still feels like summertime here and I have a beach (of sorts) on my doorstep. Only problem is I have to
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Whenever asked to write about a new product or service part of the copywriter’s job is to come up with ideas on how it can be pitched. The aim is to give it a USP (unique selling proposition), which makes it sound more appealing than the other
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