Looking for a direct response video sales letter copywriter?
Someone who knows how to:
AND knows how to weave all this information into a video sales letter that keeps people watching so more people buy at the end?
Well then, you’ve landed in the right place.
My name is Matt Ambrose. And I’ve worked on video sales letter projects for all sorts of brands, products and markets.
This includes writing short 2-5 minute video sales letters for international tech brands, like Siemens, Vodafone and Ericcson…
And 60 minute long VSLs for supplement companies, info product creators and leading performance marketing agencies, like A4D, Jumbleberry and Straw House Labs.
And some of the topics I’ve written video sales letter scripts on include:
My Powerchute VSL generated $1m on cold traffic
Russ Reynolds’ Supplement Copywriting Academy
Lukas Resheske’s Copywriting Mentorship Program
Agora’s Media Buying Mastery Program
Copy Chief’s RFL
John Carlton’s Simple Writing System
Todd Brown’s E5 CAMP
Kim Krause Schwalm’s 3Rs Mastery Course
David Garfinkel’s Fast, Effective Copy
Andre Chaperon’s Autoresponder Madness
Caleb O’Dowd’s List Building System
Parris Lampropoulos’ Taki fund raiser course
Ian Stanley’s 80/20 Copywriting
When launching a new product, you have to provide a smooth path from the Facebook ad, to the presell page to the video. Not to mention the checkout page, upsells and followup email sequence. So it’s vital every element is dialled in to make the funnel as slick, friction free as possible.
To make your life easier, I offer copywriting for complete video sales letter funnels as a packaged service:
1. Facebook Ads – Facebook ads are great for testing ideas and growing a community around the problem you’re solving. Then when we’re ready to launch, we already have a list of people to sell to. Creating quizzes with chatbots is another great way of researching the market and growing a list of potential customers.
2. Advertorials – Advertorials can also be used to test ideas, managing compliance, and to soft sell the sales page that comes next. High performing advertorials typically combine storytelling with a scientific breakthrough to draw people into your sales message without it feeling like overt advertising.
3. Video Sales Letter – High converting video sales letters and VSLs take people on an emotional yet intellectually interesting journey that reveals a new cause of their health issue, the overall solution, and then the specific solution – your product. To do this, we combine storytelling with science to deliver emotional engagement, logical arguments, and a vision of their future selves. All of which are vital components of a compelling and high converting sales pitch.
4. Checkout pages – One of the biggest leaks in a sales funnel is often the checkout page. Your checkout page needs to make their decision to buy as easy as possible. So it should include an FAQ, testimonials, offer summary, and other trust building elements.
5. Followup direct response email sequence – The first sale is typically to break even. The profit is then found in the ‘backend’ of customers your promotion has created. I provide soap opera sequences, 7 day product upsell sequences, and even 30 day email sequences to reduce refund rates while upselling additional products to maximise the profitability of every customer
Ready to get started on creating a high converting video sales letter for your product or updating an existing funnel?
Then I’m waiting to hear from you!
To gauge whether I’m the right VSL copywriter for you, I need to get your responses to these questions:
After getting your answers, you can then expect to hear back from me within 24 hours to schedule a call to discuss your project in more depth.