Direct Response Video Sales Letter Copywriter – Creating Videos to Launch 6 or 7 Figure Brands
My PowerChute golf training VSL generating $1million+ On Cold Traffic
Want to create a new video to launch your product or brand?
Or struggling to get an existing video to convert?
Well then, we need to talk.
My name is Matt Ambrose. And I’m a direct response video sales letter copywriter,
I’ve worked on video sales letter projects for all sorts of brands, products and markets.
This includes short 2-5 minute video sales letters for international tech brands, like Siemens, Vodafone and Ericcson…
And 60 minute long VSLs for supplement companies, info product creators and leading performance marketing agencies, like A4D, Jumbleberry and Straw House Labs.
How I Do It
The process starts with taking a deep dive into your customer persona, your market and your product to identify how we can stand out.
I’ll then provide a script harnessing time proven direct response copywriting techniques to grab attention… keep viewers interested and engaged… and then trigger their hot buying buttons by the time we reveal the ‘Buy Now’ button.
This includes:
– Reflecting the customer’s experience to build rapport in seconds
– Providing proof early on why readers should trust you
– Revealing a new cause of the problem they’re dealing with
– A new mechanism behind the solution your product offers
– Future pacing what life will be like after implementing your product
…and other sales psychology methods from my toolbox of time proven copywriting strategy.
Some of the topics I’ve written video sales letter scripts on include:
- Anti-aging creams
- Hair loss
- Memory loss
- Weight loss
- Gut health
- Golf
My Powerchute VSL generated $1m on cold traffic
Recent Highlights
- Generated $1 million on cold traffic for the PowerChute golf training aid
- Increased conversions 428% for a probiotic supplement sales letter (read the case study)
- Passed an audition to write financial copy for Clayton Makepeace, one of the world’s top A list copywriters
- Created the launch campaign for a Beverly Hills anti-aging skin care brand
- Increased conversions across sales pages for the internet’s #1 soccer coaching website
- Outperformed 360 other copywriters to write copy for a leading supplement company based in Singapore.
- Copychiefed by David Garfinkel for the launch campaign of a new brain health supplement
So whether you need to promote a new industrial processor or the secret ingredient in your supplement, I provide the research skills, strategic planning, and punchy copy to rocket your conversions and profits.
To discuss how I can provide you with a video sales letter script or update an existing one, schedule a 30 minute strategy call right now:
>>>Book a 30 mins discovery call
“He hired Matt as a VSL copywriter on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D
How My Video Sales Letter Copywriting Gets Results
“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.” – Karim Majid, Crinel
Video Sales Letter Copywriter Portfolio
Copywriting Courses Completed
Russ Reynolds’ Supplement Copywriting Academy
Lukas Resheske’s Copywriting Mentorship Program
Agora’s Media Buying Mastery Program
Copy Chief’s RFL
John Carlton’s Simple Writing System
Todd Brown’s E5 CAMP
Kim Krause Schwalm’s 3Rs Mastery Course
David Garfinkel’s Fast, Effective Copy
Andre Chaperon’s Autoresponder Madness
Caleb O’Dowd’s List Building System
Parris Lampropoulos’ Taki fund raiser course
Ian Stanley’s 80/20 Copywriting
Complete ‘Done for You’ Video Sales Letter Copywriting Funnel – $10,000
When launching a new product, you have to provide a smooth path from the Facebook ad, to the presell page to the video. Not to mention the checkout page, upsells and followup email sequence. So it’s vital every element is dialled in to make the funnel as slick, friction free as possible.
To make your life easier, I offer copywriting for complete video sales letter funnels as a packaged service:
1. Facebook Ads – Facebook ads are great for testing ideas and growing a community around the problem you’re solving. Then when we’re ready to launch, we already have a list of people to sell to. Creating quizzes with chatbots is another great way of researching the market and growing a list of potential customers.
2. Advertorials – Advertorials can also be used to test ideas, managing compliance, and to soft sell the sales page that comes next. High performing advertorials typically combine storytelling with a scientific breakthrough to draw people into your sales message without it feeling like overt advertising.
3. Video Sales Letter – High converting video sales letters and VSLs take people on an emotional yet intellectually interesting journey that reveals a new cause of their health issue, the overall solution, and then the specific solution – your product. To do this, we combine storytelling with science to deliver emotional engagement, logical arguments, and a vision of their future selves. All of which are vital components of a compelling and high converting sales pitch.
4. Checkout pages – One of the biggest leaks in a sales funnel is often the checkout page. Your checkout page needs to make their decision to buy as easy as possible. So it should include an FAQ, testimonials, offer summary, and other trust building elements.
5. Followup direct response email sequence – The first sale is typically to break even. The profit is then found in the ‘backend’ of customers your promotion has created. I provide soap opera sequences, 7 day product upsell sequences, and even 30 day email sequences to reduce refund rates while upselling additional products to maximise the profitability of every customer
“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450 (North America’s #1 Performance Advertising agency)
Get in Touch
Ready to get started on creating a high converting video sales letter for your product or updating an existing funnel?
Then I’m waiting to hear from you!
The first step is to book a strategy call to discuss your project and find out if we’re a good match.
Questions I’ll want to cover include:
- Have you worked with direct response copywriter before and recognize the value of sales copy?
- Are you already selling products and simply want better results — or have a new product in the pipeline that needs better sales copy?
- Do you already have a reliable way of generating leads and getting traffic to your offers?
- Do you already have a goal in mind of what you’d like us to accomplish together?
- Does the idea of spending $3,000 to $15,000 on sales copy make you fall off your chair?
To book your call, hit the button below and let’s get the ball rolling:
Shooting the breeze with living legend Mr Drayton Bird
Professional indemnity insurance