Direct Response Video Sales Letter Copywriter – Creating Videos to Launch 6 or 7 Figure Brands

My PowerChute golf training VSL generating $1million+ On Cold Traffic

Matt Ambrose - VSL Copywriter specialising in natural health and supplements
Matt Ambrose – VSL Copywriter specialising in natural health and supplements

Want to create a new video to launch your product or brand?

Or struggling to get an existing video to convert?

Well then, we need to talk.

My name is Matt Ambrose. And I’m a direct response video sales letter copywriter,

I’ve worked on video sales letter projects for all sorts of brands, products and markets.

This includes short 2-5 minute video sales letters for international tech brands, like Siemens, Vodafone and Ericcson…

And 60 minute long VSLs for supplement companies, info product creators and leading performance marketing agencies, like A4D, Jumbleberry and Straw House Labs.

How I Do It

The process starts with taking a deep dive into your customer persona, your market and your product to identify how we can stand out.

I’ll then provide a script harnessing time proven direct response copywriting techniques to grab attention… keep viewers interested and engaged… and then trigger their hot buying buttons by the time we reveal the ‘Buy Now’ button.

This includes:

– Reflecting the customer’s experience to build rapport in seconds

– Providing proof early on why readers should trust you

– Revealing a new cause of the problem they’re dealing with

– A new mechanism behind the solution your product offers

– Future pacing what life will be like after implementing your product

…and other sales psychology methods from my toolbox of time proven copywriting strategy.

Some of the topics I’ve written video sales letter scripts on include:

  • Anti-aging creams
  • Hair loss
  • Memory loss
  • Weight loss
  • Gut health
  • Golf

My Powerchute VSL generated $1m on cold traffic

“If you’re looking to boost sales skyward with your promotions, look no further than Matt Ambrose. Matt’s ability to write powerful, persuasive health copy has helped him create a string of successful promos for the clients who’ve been fortunate enough to work with him. His years of experience have given him a deep knowledge of and passion for the health market. He’s also developed a mastery of writing copy that sells like hotcakes while staying compliant. But that’s not all. When you hire Matt, you get more than a top-notch health copywriter. You also get someone who understands marketing and the latest tactics that are working online to make your promotions even more effective. I highly recommend you consider Matt for your next copywriting project and, if he’s available, book him as fast as you can!” — Kim Krause Schwalm, A-List Copywriter and Copy Mentor

Recent Highlights

  • Generated $1 million on cold traffic for the PowerChute golf training aid
  • Increased conversions 428% for a probiotic supplement sales letter (read the case study)
  • Passed an audition to write financial copy for Clayton Makepeace, one of the world’s top A list copywriters
  • Created the launch campaign for a Beverly Hills anti-aging skin care brand
  • Increased conversions across sales pages for the internet’s #1 soccer coaching website
  • Outperformed 360 other copywriters to write copy for a leading supplement company based in Singapore.
  • Copychiefed by David Garfinkel for the launch campaign of a new brain health supplement

So whether you need to promote a new industrial processor or the secret ingredient in your supplement, I provide the research skills, strategic planning, and punchy copy to  rocket your conversions and profits.

To discuss how I can provide you with a video sales letter script or update an existing one, schedule a 30 minute strategy call right now:

“Matt – great work. We loved your letter and you really just nailed it on so many different levels – from the formatting which was really on point, to the story telling and big ideas.” – Billion Dollar Selling  Copywriter Stefan Georgi

How My Video Sales Letter Copywriting Gets Results

“He hired Matt as a VSL copywriter on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

Video Sales Letter Copywriter Portfolio

Copywriting Courses Completed

Russ Reynolds’ Supplement Copywriting Academy

Lukas Resheske’s Copywriting Mentorship Program

Agora’s Media Buying Mastery Program

Copy Chief’s RFL

John Carlton’s Simple Writing System

Todd Brown’s E5 CAMP

Kim Krause Schwalm’s 3Rs Mastery Course

David Garfinkel’s Fast, Effective Copy

Andre Chaperon’s Autoresponder Madness

Caleb O’Dowd’s List Building System

Parris Lampropoulos’ Taki fund raiser course

Ian Stanley’s 80/20 Copywriting

With Chief of Copy Chief, Kevin Rogers

Complete ‘Done for You’ Video Sales Letter Copywriting Funnel – $10,000

When launching a new product, you have to provide a smooth path from the Facebook ad, to the presell page to the video. Not to mention the checkout page, upsells and followup email sequence. So it’s vital every element is dialled in to make the funnel as slick, friction free as possible.

To make your life easier, I offer copywriting for complete video sales letter funnels as a packaged service:

1. Facebook Ads – Facebook ads are great for testing  ideas and growing a community around the problem you’re solving. Then when we’re ready to launch, we already have a list of people to sell to. Creating quizzes with chatbots is another great way of researching the market and growing a list of potential customers.

2. Advertorials – Advertorials can also be used to test ideas, managing compliance, and to soft sell the sales page that comes next. High performing advertorials typically combine storytelling with a scientific breakthrough to draw people into your sales message without it feeling like overt advertising.

3. Video Sales Letter – High converting video sales letters and VSLs take people on an emotional yet intellectually interesting journey that reveals a new cause of their health issue, the overall solution, and then the specific solution – your product. To do this, we combine  storytelling with science to deliver emotional engagement, logical arguments, and a vision of their future selves. All of which are vital components of a compelling and high converting sales pitch.

4. Checkout pages – One of the biggest leaks in a sales funnel is often the checkout page. Your checkout page needs to make their decision to buy as easy as possible. So it should include an FAQ, testimonials, offer summary, and other trust building elements.

5. Followup direct response email sequence –  The first sale is typically to break even. The profit is then found in the ‘backend’ of customers your promotion has created. I provide soap opera sequences, 7 day product upsell sequences, and even 30 day email sequences to reduce refund rates while upselling additional products to maximise the profitability of every customer

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450 (North America’s #1 Performance Advertising agency)

Get in Touch

Ready to get started on creating a high converting video sales letter for your product or updating an existing funnel?

Then I’m waiting to hear from you!

The first step is to book a strategy call to discuss your project and find out if we’re a good match.

Questions I’ll want to cover include:

  1. Have you worked with direct response copywriter before and recognize the value of sales copy?
  2. Are you already selling products and simply want better results — or have a new product in the pipeline that needs better sales copy?
  3. Do you already have a reliable way of generating leads and getting traffic to your offers?
  4. Do you already have a goal in mind of what you’d like us to accomplish together?
  5. Does the idea of spending $3,000 to $15,000 on sales copy make you fall off your chair?

To book your call, hit the button below and let’s get the ball rolling:

VSL copywriter Matt Ambrose with direct response legend Drayton Bird

Shooting the breeze with living legend Mr Drayton Bird