Direct Response Video Sales Letter Copywriter – Combining Storytelling and Science to Make Sales

Matt Ambrose - VSL Copywriter specialising in natural health and supplements
Matt Ambrose – VSL Copywriter specialising in natural health and supplements

Looking for a direct response video sales letter copywriter?

Someone who knows how to:

  • Position your product as the superior option
  • Can dig deep into the science to find a new unique cause and mechanism
  • Knows how to research the market to find unflfilled needs and language that convinces people to buy
  • Has studied the principles of compelling storytelling to generate the MAXIMUM emotional impact

AND knows how to weave all this information into a video sales letter that keeps people watching so more people buy at the end?

Well then, you’ve landed in the right place.

My name is Matt Ambrose. And I’ve worked on video sales letter projects for all sorts of brands, products and markets.

This includes writing short 2-5 minute video sales letters for international tech brands, like Siemens, Vodafone and Ericcson…

And 60 minute long VSLs for supplement companies, info product creators and leading performance marketing agencies, like A4D, Jumbleberry and Straw House Labs.

And some of the topics I’ve written video sales letter scripts on include:

  • Anti-aging creams
  • Hair loss
  • Memory loss
  • Weight loss
  • Gut health
  • Golf

My Powerchute VSL generated $1m on cold traffic

How My Video Sales Letter Copywriting Gets Results

“He hired Matt as a VSL copywriter on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

Recent Highlights

  • Copychiefed by David Garfinkel when I worked as the VSL copywriter for a new brain health supplement
  • Increased conversions 428% for a probiotic supplement sales letter (read the case study)
  • Passed an audition to write financial copy for Clayton Makepeace, one of the world’s top A list copywriters
  • Created the launch campaign for a Beverly Hills anti-aging skin care brand
  • Increased conversions across sales pages for the internet’s #1 soccer coaching website

“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.” – Karim Majid, Crinel

Video Sales Letter Copywriter Portfolio

Copywriting Courses Completed

Russ Reynolds’ Supplement Copywriting Academy

Lukas Resheske’s Copywriting Mentorship Program

Agora’s Media Buying Mastery Program

Copy Chief’s RFL

John Carlton’s Simple Writing System

Todd Brown’s E5 CAMP

Kim Krause Schwalm’s 3Rs Mastery Course

David Garfinkel’s Fast, Effective Copy

Andre Chaperon’s Autoresponder Madness

Caleb O’Dowd’s List Building System

Parris Lampropoulos’ Taki fund raiser course

Ian Stanley’s 80/20 Copywriting

With Chief of Copy Chief, Kevin Rogers

Complete ‘Done for You’ Video Sales Letter Copywriting Funnel – $10,000

When launching a new product, you have to provide a smooth path from the Facebook ad, to the presell page to the video. Not to mention the checkout page, upsells and followup email sequence. So it’s vital every element is dialled in to make the funnel as slick, friction free as possible.

To make your life easier, I offer copywriting for complete video sales letter funnels as a packaged service:

1. Facebook Ads – Facebook ads are great for testing  ideas and growing a community around the problem you’re solving. Then when we’re ready to launch, we already have a list of people to sell to. Creating quizzes with chatbots is another great way of researching the market and growing a list of potential customers.

2. Advertorials – Advertorials can also be used to test ideas, managing compliance, and to soft sell the sales page that comes next. High performing advertorials typically combine storytelling with a scientific breakthrough to draw people into your sales message without it feeling like overt advertising.

3. Video Sales Letter – High converting video sales letters and VSLs take people on an emotional yet intellectually interesting journey that reveals a new cause of their health issue, the overall solution, and then the specific solution – your product. To do this, we combine  storytelling with science to deliver emotional engagement, logical arguments, and a vision of their future selves. All of which are vital components of a compelling and high converting sales pitch.

4. Checkout pages – One of the biggest leaks in a sales funnel is often the checkout page. Your checkout page needs to make their decision to buy as easy as possible. So it should include an FAQ, testimonials, offer summary, and other trust building elements.

5. Followup direct response email sequence –  The first sale is typically to break even. The profit is then found in the ‘backend’ of customers your promotion has created. I provide soap opera sequences, 7 day product upsell sequences, and even 30 day email sequences to reduce refund rates while upselling additional products to maximise the profitability of every customer

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450 (North America’s #1 Performance Advertising agency)

Get in Touch

Ready to get started on creating a high converting video sales letter for your product or updating an existing funnel?

Then I’m waiting to hear from you!

To gauge whether I’m the right VSL copywriter for you, I need to get your responses to these questions:

  1. Have you worked with direct response copywriter before and recognize the value of sales copy?
  2. Are you already selling products and simply want better results — or have a new product in the pipeline that needs better sales copy?
  3. Do you already have a reliable way of generating leads and getting traffic to your offers?
  4. Do you already have a goal in mind of what you’d like us to accomplish together?
  5. Does the idea of spending $3,000 to $15,000 on sales copy make you fall off your chair?

After getting your answers, you can then expect to hear back from me within 24 hours to schedule a call to discuss your project in more depth.

VSL copywriter Matt Ambrose with direct response legend Drayton Bird

Shooting the breeze with living legend Mr Drayton Bird