Technicolor – SingTel case study

To reinforce its position as a leading provider of on demand TV, Technicolor wanted to produce a case study to highlight how they’re assisted SingTel, Asia’s leading communications group, in providing TV shows within hours of their US broadcast:

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• Explains why regional broadcasters are under pressure to broadcast the latest shows in a shrinking time frame.
• Details how Technicolor was able to assist SingTel in broadcasting TV shows within 24 hours, and increase their subscriber base as a result.
• Uses a documentary style tone to give an objective appraisal of Technicolor’s ability to deliver on demand TV services to regional broadcasters.

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Case studies are an educative approach to promoting your services. They’re not a hard sell but focused on discussing the facts, and can swoop under people’s radars scanning for sales spiel.