Treston manufactures industrial workbenches, chairs and component bins for use in electronics manufacturing. Its products may be high priced, but they offer key advantages over conventional industrial furniture. This includes the ability to optimise them ergonomically to reduce the risk of RSI (repetitive strain injury) and ESD (electric static discharge) protection for delicate electrical components. The benefits are obvious after speaking to their sales teams. Treston just needed help promoting them through their marketing.
We provided Treston with a series of press releases to raise awareness of their products’ key advantages. Each highlighted the ways in which their industrial furniture helped to lower absenteeism, reduce rates of product failure and saved manufacturers money over the long-term.