Planetpro is a staffing solutions provider specialising in contractors for sales and marketing roles in hi-tech industries. It wanted to create a new website and brochure to update its branding and to reflect its modern, forward thinking approach to contractor recruitment:
- The website copy needed to be punchy and concise, while also professional.
- Planetpro’s core USP of offering a consultative approach needed to be emphasized without overloading visitors with too much information.
- The brochures needed to be structured so they provided additional information to what was available on the website while also being effective on their own when handed out at trade shows.
This project demonstrated how The Copywriter’s Crucible team can provide a full package solution for clients. In this instance, Matt looked after polishing the copy while Mike handled the brochure’s design and branding.