World Class Coaching
World Class Coaching is recognised as the premier supplier of quality soccer coaching resources, which are used by over 40,000 soccer coaches from around the world. They asked me to put together a sales letter to promote their new eBook packed with drills and exercises to help coaches train their teams to play in the ‘tiki taka’ style like one of the most dominant sides in world football.
The sales letter needed to achieve the following:
-Build excitement in being able to build a team able to play in the smooth passing and highly attacking style of the Catalan champions
-Explain how the drills and exercises in the eBook could be easily applied on the training pitch and how players would benefit
-Further reinforce the offer by emphasizing the eBook’s unique qualities compared to the other coaching eBooks available
After reading the eBook from cover to cover, I set about complying an overview of what it contained and the core benefits gained from each chapter. I then compiled this into a sales letter featuring the classic format of explaining the problem, introducing the offer and reinforcing the reasons why they should buy it.
Click here to download a PDF of the long form sales letter promoting Barcelona – Style and Domination eBook.
The client hired me after interviewing and testing other copywriters, as their feedback shows, they were happy with their decision.