I’ve recently been hearing more comments on using WordPress to build an entire website. I’ve always kept an ear open for these sort of discussions because my blog is where people will land when they search my key phrases, rather than on my business website (I don’t know if I’ve mentioned this before, but I’m one of the top sites in Google for ‘copywriter’).
Well, I’m pleased to announce that The Copywriter’s Crucible is no longer merely a blog but an entire website, with its own individual home page.
I bought the ‘Revolution‘ theme from Brian Gardner (one of the best wordpress designers around as far as I’m concerned), which I’ve customized to reflect my own branding and business requirements.
Now when people arrive looking for a copywriting service they’ll be greeted by a more professional looking home page and (hopefully) won’t immediately click away because they think they’ve been misdirected to an online diary.
Having a WordPress based website offers numerous advantages over something I’d stapled together in Dreamweaver: it’s easier to update, it provides an RSS feed to help drive my marketing, improved SEO, commenting functionality for visitors and an endless supply of plugins to keep it motoring along at peak performance.
I think everybody should, by now, be in agreement that static websites are dated and inadequate for marketing online. With my new template design, I intend to prove why you need a constantly evolving web presence if you want to attract visitors and convert them into customers.