Micro Focus wanted to promote the global launch of its application development tool, Visual Cobol R3, with a new brochure, website and video. The timeframe? One week.
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- Empathise with why developers have avoided using COBOL in the past.
- Explain why Visual Cobol R3 is different and will save them time and money.
- Breakdown a complex topic, with a lot of jargon, into a concise argument which both developers and finance managers can understand.
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Despite the small time frame and the topic’s complexity, we were able to digest all the information and produce a clear, compelling brochure ready for launch day.