The Copywriter's Crucible

Edelman Research – A Corporate Guide to the Global Blogosphere

Edelman, ‘the world’s largest independent PR firm’, have recently released a new white paper on all things blogging. Their assessment suggests that, although the number of blogs might be peaking, their influence on mindsets is still growing.

Some of its key points:

Some key points for UK bloggers:

The report contains some interesting points for businesses not aware of the influence of the blogging phenomenom, and further reinforces what savvy bloggers have known for some time.

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