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Internet Explorer 7 = RSS Consumption Explosion

Does your website provide an RSS news feed? Do you know what RSS is? Do you care? If up until now you haven’t taken any interest in RSS very soon you won’t have a choice. The imminent arrival of Internet

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How is MySpace relevant to your business?

    MySpace is the best known social networking site and is certainly the most popular. With 95 million members, and 500k joining each week, it is the seventh most visited site in the UK. Its these impressive statistics (its

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Pay per click advertising – A Waste of Time and Money?

It would appear that after getting a slap on the wrist, following some expensive lawsuits, Google and Yahoo are now finally doing something to try and combat click fraud. Whether these efforts will have any success, or be pursued with

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The challenge facing the traditional media

The Guardian has reported that by the end of the year Internet advertising will overtake traditional newspapers with a 13.3% share of the £12.2 bn spent on UK advertising. With ITV’s ad revenue also falling below £100 mill, in a

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Top ten SEO tips for getting into the top ten rankings in 51 days

  Many businesses pay thousands to SEO specialists to get their websites to the top of Google and Yahoo. The only alternative has been to use a quick fix of pay-per-click advertising or paid directory submissions. Both short term, expensive solutions.

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Dell finally start blogging about their business

In one of my previous posts I mentioned how Dell computers’ reputation was dented by bloggers criticising them for their poor customer service record. Dell have now taken their heads out of the sand and started talking to their customers. Dell’s

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What can we learn from John Prescott?

    The current furore over the role of bloggers in the attacks on John Prescott has shown the growing impact of blogging in the UK. The response by journalists, such as BBC’s Nick Robinson, has also highlighted the contention

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Why aren’t more UK businesses blogging?

The latest research figures suggest that 35 % of US large companies plan to implement corporate blogging by the end of 2006. If you couple this with the 35% already blogging, by the end of the year 70% of large

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Blogging as the new press release

Traditional marketers are already struggling, particularly in the UK, to adapt to the changes in how you sell your business online. They grew up using clever phrases and spin to sell products and services. Providing transparent information of value seems

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RSS – The future of content delivery?

The deluge of spam emails clogging up inboxes around the world has led to new methods in how content can be delivered. Not only do you want to ensure your news and articles find their way past the spam filters,

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