Internet Marketing Motors Ahead In Driving Brand Engagement

Stats and studies are sprouting all over the place to support the case for online marketing. A study which could offer the most valuable insight would be one where its subjects are ‘non-techie’ and non web savvy. After all, its

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The Engagement Movement Set to Dominate in 2007

The engagement marketing movement is gathering pace all the time, with new converts joining every week. We now have an official motto (definition), a conference in its honour and blogs taking root all over the web. A leading market research

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Latest research illustrates the continuing growth of blogs as marketing tools

It’s always satisfying when independent studies collaborate what you have been writing about for the last few months. Internet marketers have been preaching the value of blogs as marketing tools for some time; now the research figures are surfacing to

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Searching for the ROI of Engagement Marketing

Ad:tech is in full swing in New York and ‘engagement marketing’ has been the buzz term on everybody’s lips. Marketers everywhere are getting excited about leveraging the increased time people are spending online, to keep eyeballs glued to their sites

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My blog’s name change to ‘The Copywriter’s Crucible’

After much pondering, I have finally decided to change the name of my blog. ‘SEO, Business Blogging and Copywriting UK’ just wasn’t cutting it anymore amongst all the other punchier blog names out there. The spread of broadband, increased time

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World’s Second Biggest Advertiser Prepares for Their Internet Future

Martin Sorrell, CEO of WPP, has started preparing his ship for a change in course, and joining the fleets setting sail for exploration online. This is in response to WPP’s figures, for the last quarter, in which they experienced growth

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Procter & Gamble’s Mission to Solve the Internet Marketing Puzzle

“I believe today’s marketing model is broken. We are applying antiquated thinking and work systems to a new world of possibilities.The traditional marketing model is obsolete.“ Jim Stengel, Global Marketing Officer, P & G, Association of National Advertisers, Oct 2004.

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Traditional Marketing Attacked Whilst Internet Marketing Spend Increases 24%

Traditional marketing methods have been attacked as being in “a dreadful state” by Virgin Games Marketing Director, Ross Sleight. Speaking at London’s Mermaid Theatre, Ross bemoaned the poor return gained by increased marketing spend, and how traditional methods are now

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Chris Anderson on ‘The Long Tail’

The Internet can potentially turn the traditional business model on its head. It is now possible to sell your niche products to a global marketplace, and reach consumers way outside your normal 50 mile radius catchment area. Chris Anderson –

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Before You Can Conquer The World You First Have To Secure Your Own Backyard

These are exciting times for small businesses. The rush is on to find the best way of using the web to propel your product to a larger audience and reach the global marketplace. But before you start dreaming of exotic

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