Ã‚Â Many businessesÃ‚Â pay thousands to SEO specialists to get their websites to the top of Google and Yahoo. The only alternative has been to use a quick fix of pay-per-click advertising or paid directory submissions. Both short term, expensive solutions.
In one of my previous posts I mentioned how Dell computersÃ¢â‚¬â„¢ reputation was dented by bloggers criticising them for their poor customer service record. Dell have now taken their heads out of the sandÃ‚Â and started talking to their customers. DellÃ¢â‚¬â„¢s
Traditional marketers are already struggling, particularly in the UK, to adapt to the changes in how you sell your business online. They grew up using clever phrases and spin to sell products and services. Providing transparent information of value seems
The current thinking on optimising your website for the search engines is to do the following: Include plenty of key words (without damaging its readability). Build back-links with good quality, relevant sites. Contain regularly updated articles and news. In the
For success in selling online you cannot rely merely on flashy graphics and amazing special offers. Web visibility is crucial so your customers can actually find you. Then you can start shouting about your two for one shoe sale or
Shopping; itÃ¢â‚¬â„¢s a pain isnÃ¢â‚¬â„¢t it? You waste time sat in traffic. Fight to find an over charged parking space. Then trawl through the aisles just to buy a Shayne Ward CD and an electric toothbrush.Ã‚Â Perhaps that is why