Why Copywriting is the most important SEO skill, and how I proved it

There was a time when the role of the copywriter was to just write the website’s main service pages, with the requisite keywords craftily sewn into the copy. It was the developer’s responsibility to apply their HTML wizardry to trick

Read More

Smart Business Sells in Chapters

The internet’s resurgence as a place for doing business has launched another gold rush. People are panning furiously to find the best way of marketing and selling online. Every once in a while a business comes along which seems to

Read More

Why Businesses Aren’t Blogging

I am a business blogging evangelist. There I’ve said it. I think businesses should be selling their services through education and building trust with information of value. What better way of achieving this than with a relevant and regularly updated

Read More

“Google is not a search engine. It’s a reputation management system”

The relationship between copywriting and search marketing has never been closer; I now find myself covering the same stories as eminent SEM pros Lee Odden and Andy Beal. All three of us have recently covered issues highlighted in a Wired

Read More

E-consultancy Roundtable Online-PR report

Discussion of Online-PR continues unabatted with the ever reliable e-consultancy releasing their report on the status quo. A few of the key points: There might be widespread use of Online PR for defensive purposes, such as reputation monitoring, but there

Read More

Brands might want to be loved, but so do consumers

In this age of on demand access to info and people happily airing their views, it has never been more important for brands to get on with their consumers. Failure to do so can lead to a rapid backlash online.

Read More

How Copywriters can Bring Peace to the SEO vs. PR Debate

Just when we think we are making progress a new battleground emerges. The buzz around Online PR has built hopes of a bold new world in which websites are evolving portals of news and information, and online brochures are resigned

Read More

Get Your Pens Ready for the Explosion in Online PR

The web copywriter’s market is evolving so fast that rarely a week passes without new opportunities appearing on the horizon. The requirements of business websites are developing all the time. Static brochure style sites are dated, portals of news and

Read More

World’s biggest advertiser announces, “It’s not about telling and selling…It’s about engaging.”

I often harp about how, in this age of 24/7 ‘pull’ access to information, businesses need to be providing a steady stream of articles to capture prospects and turn them into customers. The internet is about information, not blatant advertising.

Read More

How Politicians are Being Taught to Engage Online

The political world seems to be in a similar predicament to that of advertising. People have been bombarded with so much spin and deliberately ambiguous language that they have simply stopped listening to political messages. Less people now vote in

Read More