E-consultancy Roundtable Online-PR report

Discussion of Online-PR continues unabatted with the ever reliable e-consultancy releasing their report on the status quo. A few of the key points: There might be widespread use of Online PR for defensive purposes, such as reputation monitoring, but there

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Brands might want to be loved, but so do consumers

In this age of on demand access to info and people happily airing their views, it has never been more important for brands to get on with their consumers. Failure to do so can lead to a rapid backlash online.

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How Copywriters can Bring Peace to the SEO vs. PR Debate

Just when we think we are making progress a new battleground emerges. The buzz around Online PR has built hopes of a bold new world in which websites are evolving portals of news and information, and online brochures are resigned

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Get Your Pens Ready for the Explosion in Online PR

The web copywriter’s market is evolving so fast that rarely a week passes without new opportunities appearing on the horizon. The requirements of business websites are developing all the time. Static brochure style sites are dated, portals of news and

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World’s biggest advertiser announces, “It’s not about telling and selling…It’s about engaging.”

I often harp about how, in this age of 24/7 ‘pull’ access to information, businesses need to be providing a steady stream of articles to capture prospects and turn them into customers. The internet is about information, not blatant advertising.

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How Politicians are Being Taught to Engage Online

The political world seems to be in a similar predicament to that of advertising. People have been bombarded with so much spin and deliberately ambiguous language that they have simply stopped listening to political messages. Less people now vote in

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What Can You Learn From Consumer Magazines About Marketing Online?

Many freelance writers have been watching the falling readership of newspapers and magazines and started preparing themselves for the shift of audiences online, believing that the old print medium is dying. I was one of the many eager to be

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Bad English Costs UK Government £800 Million

Wasting £20 billion on a flawed new computer system is unfortunate. But to lose £800 million because of poorly written leaflets is simply inexcusable. A recent report has found that poor wording and incomprehensible language in UK government literature is

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Why Copywriters Should Prepare for the Evolution of Websites

A recent survey of British pensioners found that surfing the web is now their favourite pastime, ahead of gardening and DIY. Popular uses included email, banking, reading the news and searching for information. This is indicative of the general population

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PR and Blogging in the Digital Age

The internet has created a global marketplace, not only for goods and services but also for thoughts and opinions. Businesses, both large and small, are becoming increasingly concerned by the proliferation of comments which can influence buying decisions. Recent research

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