Kevin Rogers – Copy Chief supremo and one of my mentors Living legend Mr John “One Legged Golfer” Carlton When was the last time you unshackled yourself from the desk and met fellow copywriters in the flesh? In my
In our marketing bubble, webinars have been the #1 way to sell high ticket items for years. Yet in most markets, their selling power is largely untapped. B2B folks seem convinced anyway. A B2B Content Marketing Trends survey placed webinars
Listen to people and offer advice. Don’t just talk about yourself Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to
If you’ve ever wanted to hear my dulcet tones, your lucky day has arrived. I sat down with Crucible reader and natural health copywriter Paul Buzan (who has the envied position of being one of Parris Lampropoulos’ copy cubs) to share
Click costs are outta control. On Facebook they’ve rocketed from a reasonable $0.27 at the end of 2016 to a budget busting $1.72 today. And with 2 million advertisers (and rising) all fighting over that sweet Facebook traffic, the costs
It’s unbelievable. But the sad reality is that a lot of marketers don’t study. They create campaigns based on intuition, creativity and hope, instead of studying classic ads from the last fifty years to see how selling in print is
“Drayton Bird knows more about Direct Marketing than anyone in the world … His talks are highly instructive and hilariously funny” – David Ogilvy Drayton Bird is an original Mad Man. In a career spanning nearly six decades, Drayton Bird has
If you’re charging per hour, you’re undercharging. Why? Because in this madcap world of freelancing there are all manner of tasks beyond sitting down and writing copy. Try this for a week: Track everything you do on a spreadsheet. It
Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star.
Research. That’s what makes the grizzled veterans standout and is the key to higher conversions. Within a few years (or months, in some cases) of hand copying sales letters and working from templates, you should be writing out decent sales
Get the Book
Professional indemnity insurance
Copy Chief Live 2017 Takeaways
Kevin Rogers – Copy Chief supremo and one of my mentors Living legend Mr John “One Legged Golfer” Carlton When was the last time you unshackled yourself from the desk and met fellow copywriters in the flesh? In my
7 Webinar Copywriting Tips – Sell Through Education Instead of Hype
In our marketing bubble, webinars have been the #1 way to sell high ticket items for years. Yet in most markets, their selling power is largely untapped. B2B folks seem convinced anyway. A B2B Content Marketing Trends survey placed webinars
Live Event Networking Tips for Copywriters to Make Connections in an Extrovert’s World
Listen to people and offer advice. Don’t just talk about yourself Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to
Just Add Hustle Podcast Interview – 4 Career Crashing Mistakes for Copywriters to Avoid
If you’ve ever wanted to hear my dulcet tones, your lucky day has arrived. I sat down with Crucible reader and natural health copywriter Paul Buzan (who has the envied position of being one of Parris Lampropoulos’ copy cubs) to share
7 Tactics Drayton Bird Told Me that Most Marketers Don’t Know About
It’s unbelievable. But the sad reality is that a lot of marketers don’t study. They create campaigns based on intuition, creativity and hope, instead of studying classic ads from the last fifty years to see how selling in print is
Will I See You at Drayton Bird’s Last Hurrah?
“Drayton Bird knows more about Direct Marketing than anyone in the world … His talks are highly instructive and hilariously funny” – David Ogilvy Drayton Bird is an original Mad Man. In a career spanning nearly six decades, Drayton Bird has
Why I Don’t Charge Per Hour
If you’re charging per hour, you’re undercharging. Why? Because in this madcap world of freelancing there are all manner of tasks beyond sitting down and writing copy. Try this for a week: Track everything you do on a spreadsheet. It
Schwarzenegger on Marketing
Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star.
What Separates Amateurs from the Pros
Research. That’s what makes the grizzled veterans standout and is the key to higher conversions. Within a few years (or months, in some cases) of hand copying sales letters and working from templates, you should be writing out decent sales