It would appear that after getting a slap on the wrist, following some expensive lawsuits, Google and Yahoo are now finally doing something to try and combat click fraud. Whether these efforts will have any success, or be pursued with any conviction, remains to be seen. With estimates of fraud accounting for between 14% and […]
Blog Classic
The challenge facing the traditional media
The Guardian has reported that by the end of the year Internet advertising will overtake traditional newspapers with a 13.3% share of the £12.2 bn spent on UK advertising. With ITV’s ad revenue also falling below £100 mill, in a year on year decline of 11%, traditional media organisations are having to reassess their position […]
Top ten SEO tips for getting into the top ten rankings in 51 days
 Many businesses pay thousands to SEO specialists to get their websites to the top of Google and Yahoo. The only alternative has been to use a quick fix of pay-per-click advertising or paid directory submissions. Both short term, expensive solutions. Bloggers, for some time now, have been trumpeting the ‘organic’ SEO value of blogging and […]
Dell finally start blogging about their business
In one of my previous posts I mentioned how Dell computers’ reputation was dented by bloggers criticising them for their poor customer service record. Dell have now taken their heads out of the sand and started talking to their customers. Dell’s One2one blog provides them with a forum for responding to comments, and to hopefully provide […]
What can we learn from John Prescott?
  The current furore over the role of bloggers in the attacks on John Prescott has shown the growing impact of blogging in the UK. The response by journalists, such as BBC’s Nick Robinson, has also highlighted the contention and misconception between the established order and the new social media. Some journalists perhaps view […]
Why aren’t more UK businesses blogging?
The latest research figures suggest that 35 % of US large companies plan to implement corporate blogging by the end of 2006. If you couple this with the 35% already blogging, by the end of the year 70% of large US businesses will have adopted it as part of their online marketing strategy. The current […]
Blogging as the new press release
Traditional marketers are already struggling, particularly in the UK, to adapt to the changes in how you sell your business online. They grew up using clever phrases and spin to sell products and services. Providing transparent information of value seems to contradict everything they stand for. The next change they need to get their heads […]
RSS – The future of content delivery?
The deluge of spam emails clogging up inboxes around the world has led to new methods in how content can be delivered. Not only do you want to ensure your news and articles find their way past the spam filters, but you also want to know that they are actually being read. Blogs use a system […]
Business Blogging – More than just an Online Diary
The current thinking on optimising your website for the search engines is to do the following: Include plenty of key words (without damaging its readability). Build back-links with good quality, relevant sites. Contain regularly updated articles and news. In the US the use of business blogs is booming. They have an excellent ability to achieve […]
Search Engine Optimisation – Why do you need it and how do you achieve it?
For success in selling online you cannot rely merely on flashy graphics and amazing special offers. Web visibility is crucial so your customers can actually find you. Then you can start shouting about your two for one shoe sale or time share in Mogadishu. Google and Yahoo’s biggest asset is their ability to provide the […]