Edelman, ‘the world’s largest independent PR firm’, have recently released a new white paper on all things blogging. Their assessment suggests that, although the number of blogs might be peaking, their influence on mindsets is still growing. Some of its key points: Blog readers are young males who are action orientated and are influencers in […]
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The Changing Language of Online Copywriting
Many commentators, myself included, have highlighted that 2007 will be the year that the ethos of engagement marketing spreads. The collapsing level of trust in traditional advertising means it is time for a rethink on how businesses talk to their customers. Both the approach and language needs to change. You now have to barter for […]
How the Internet Can Sell Snow and A Good Story
For anybody not already familiar with this story: Mary Walker is an advertising copywriter from Colorado who recently sold three bags of snow on Ebay to a family in Connecticut for $102. The story has captured the imagination of the world’s media and shown how the Internet has created a global marketplace for products and […]
Engagement Means Different Things To Different People
Internet marketers have been promoting the use of blogs and podcasts for small businesses for some time now. Discussing your passions and values in an open, transparent manner is an excellent way of building trust and confidence with your audience, and developing the sales process. Now large scale corporations and multinational advertising agencies want to […]
2007 – A Big Year for Engagement Marketing and The Write Words
The festive season is now over. I can finally check myself into a detox programme and ponder on what the new year has in store. 2006 was a fairly major year in the redirection of my career. Towards the end of 2005 I had realised that being a cog in the corporate machine was not […]
Winners of the 2006 ‘Golden Bulls Awards’ for Gobbledegook
The votes have been counted and the winners announced for the Plain English Campaign’s 2006 ‘Golden Bulls Awards’, in recognition of outstanding achievements in gibberish and gobbledegook. This year’s competition has been one of the hardest fought yet. Politicians, public offices and legal departments have been pulling out all the stops in their efforts to […]
Five Things You Didn’t Know About Matt Ambrose
This viral campaign seems to be spreading like wildfire – I just hope I can find 5 bloggers to pass it on to who haven’t already been caught! I was tagged by Walter Burek from the Inklings blog. I’m a keen golfer and try and get out as much as I can. Am I any […]
Why Business People Need to Learn How To KISS
The latest research suggests that business people are struggling to communicate or express themselves properly. This breakdown isn’t due to office politics, or a lack of group hugs, but rather their inability to clearly put into words what it is they want to say. To overcome this they need to learn how to KISS better. […]
Blowing The Lid On The $1 Copywriting Racket
The internet has created a global marketplace in which products and services can be procured from anywhere in the world. Small businesses now have access to skilled freelancers and service providers globally. You no longer have to rely on your local area to find talented professionals for your projects. Nowhere has the growth of the […]
What Does Google Think About Blogging?
Any internet marketer worth their salt will tell you how Google’s algorithms love the keyword rich content of blogs. But what does the Google hierarchy actually think about the explosion in content flooding the internet on a daily basis? After all, it can’t make their job any easier trying to classify millions of websites constantly […]