Being a marketing agency, bda wanted to ensure they were following the same advice they give to clients and blogging regularly. So they asked me to look after writing a few posts for them:
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- Suggest topics each week based on the latest marketing stories.
- Posts promote bda’s expertise through education, and show that they have a close eye on the latest marketing best practices.
- Written in a friendly, conversational tone to match bda’s image as an agency of ‘real people with real opinions’.
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I’ve been writing bda’s blog for years, which has both improved their website traffic and reinforced their reputation for forward thinking marketing.