The Copywriter's Crucible

A slow start to 2008. But a start with promise.

I decided to award myself a week off at Christmas to spend time with the family, which then grew into a fortnight when I became a victim of the flu outbreak that’s crippling the country. Working from home hasn’t equipped me with the toughest immune system, and the week away would have left me dangerously exposed.

I was bedridden for a week, with barely the energy to change the TV channel. But I’m pleased to say that I’m now back to three meals a day and watched enough brain draining daytime TV to keep me at my desk for many years to come.

Whilst I might have barely had the energy to warm up soup, I was still able to keep a keen eye on my website’s stats. The impact of my recent redesign certainly seems to have kicked in, with swarms of potential clients pouring over every easily found page, whilst deciding whether to give this young chap a shot at sorting out their copy.

Well, I’m now booked up for the next couple of weeks and visitors just keep on coming. So hopefully I can keep the ball rolling and my keyboard busy for the rest of the year.

In 2008 my aims are simple:

I also intend to carry on banging my drum on the need to invest in useful, valuable content to anybody who’ll listen.

So, I’d like to wish a Happy New Year to every one of my readers. And let’s make this the year when businesses really start to appreciate the value of well written words.

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