Direct Response Copywriter Matt Ambrose

Direct Response Copywriting - The Copywriter's Crucible

A Melting Pot of Direct Response Copywriting that Converts

Work with a direct response copywriter who provides both the words and the strategy to explode your profits

direct response copywriting
get copy that converts

Direct Response Copywriting

Let’s work together to turn your next launch into the start of a movement. Whether you need a long form sales page, email sequence or VSL, I work with you to turn buyers into more profitable long-term customers.
Convincing and Compliant

Natural Health Copywriting

Convincing, compliant natural health copy for health info products and supplements. My copy combines emotional storytelling with unique scientific mechanisms that make your products standout in saturated markets.
Impactful Videos that Sell

VSL Copywriting

Whether you need a 3 minute explainer video or a 60 minute documentary style VSL, I provide both copy and production for creating compelling videos that keep people engaged and turns them into red hot buyers.
Emails that Get Clicks

Email Copywriting

The money is in the list. I can help you maximize the lifetime value of every customer with strategically planned and crisply written email sequences. These can include Soap Opera Sequences, Sideways Sales Letters and Heroes Journeys.

Meet Matt Ambrose
Direct Response Copywriter

Over the last 16 years I’ve provided direct response copywriting services for 150+ companies in all sorts of niches.

My clients include major international tech brands, like Siemens, Technicolor, and Micro Focus…

Millionaire internet marketers like Jason Akatiff (A4D) and Shaun Sheik (Jump 450)…

And top tier supplement brands, including Onnit, Dr. Sears, Truegenics, and Legacy Nutraceuticals.

So whether you’re selling gadgets, info products, or supplements, I provide both the strategic planning and punchy direct response copywriting to skyrocket your profits.

  • Launched my own supplements – generating $400 AOV and doubling anticipated commissions for my affiliate
  • Generated $1 million on cold traffic for the PowerChute golf training aid.
  • Wrote a YouTube ad that’s generated 1m+ views and likely $100k for my client (based on the bonus I was awarded)
  • Won ‘Billion dollar’ copywriter Stefan Georgi’s Alitura sales letter competition out of 100 entrants.

  • Increased conversions 428% for a probiotic supplement sales letter
  • Increased conversions 400% on for an educational app
  • Passed an audition to write financial copy for Clayton Makepeace, one of the greatest copywriters of all time.
  • Created the launch campaign for a Beverly Hills based anti-aging skin care brand
  • Increased conversions across sales pages for the internet’s #1 soccer coaching website
  • Copychiefed by David Garfinkel for the launch campaign of a new brain health supplement

Matt Ambrose - Natural Health Copywriter




projects done


Kim Krause Schwalm

“If you’re looking to boost sales skyward with your promotions, look no further than Matt Ambrose. Matt’s ability to write powerful, persuasive health copy has helped him create a string of successful promos for the clients who’ve been fortunate enough to work with him. His years of experience have given him a deep knowledge of and passion for the health market. He’s also developed a mastery of writing copy that sells like hotcakes while staying compliant. But that’s not all. When you hire Matt, you get more than a top-notch health copywriter. You also get someone who understands marketing and the latest tactics that are working online to make your promotions even more effective. I highly recommend you consider Matt for your next copywriting project and, if he’s available, book him as fast as you can!” — Kim Krause Schwalm, A-List Copywriter and Copy Mentor

Work with a Copwriter ready to support you over the long haul.

It’s what every direct response marketer dreams of…

Customers responding to your offer…

A flood of sales notificarions in your inbox…

Your funnel converting profitable…

And having more money to provide for your family, to travel the world with or to invest in your next business venture.

It’s a wonderful feeling when all the hard work pays off.

But for that to happen…

For your funnel to be profitable…

You must have high converting copy.

No doubt it…

The most important element in a funnel’s success isn’t pretty graphics…

A clever upsell flow…

Or the latest high end video production…

But having copy that resonates with your market…

And turns clicks into customers.

Otherwise the weeks, or even months, you’ve invested into product creation will be a waste of time.

This is where I can help.

As a seasoned direct response copywriter…

I’ve written offers in all sorts of niches, including weight loss, brain health, gut health, beauty, golf and more.

I’ve written for top level direct response brands, including Dr. Sears, Onnit, Sun Coast Sciences and Del Mar Labs.

And I’ve written campaigns that have generated 7 figures from a single launch.

What’s more, I’ve also launched my own supplement offers…

Which have generated numbers as high as a $400 AOV and doubled the commission my affiliate expected to make.

So I know what it takes to create offers that convert.

And unlike an agency, to whom you’re “just another client”…

I work with you over the long haul to ensure sales pages convert, you hit your targets and your funnel is generating profitable results.

So when you hire me, you’re not hiring someone who disappears when the check has cleared…

You’re hiring a direct response copywriter who’ll work with you as a partner…

So you can focus on what you do best…

And know that you have a trusted partner working with you to create offers that convert, and put more cash in your pocket.

What’s more, in exchange for a royalty, we can work together ongoing to ensure your funnel continues to convert profitable…

Because I’ll continue to write new leads, new headlines and even create an entirely new mechanism to ensure we keep boosting the numbers to keep you in the green…

So it’s like having me “on staff” to ensure your funnels keep converting…

Allowing you to focus on what you do best.

Whether that’s planning your next offer…

Deciding how to invest your money…

Or getting involved in whatever ventures you’re passionate about.

But you need to know that I don’t just work with anyone.

I need to know first that we’re a good fit, that:

1) You value good copy as being the engine that drives your business’ success, and have the budget to pay for it.

2) You want to work with a copywriter on a partnership basis, rather than an instruction taker.

3) You have a quality product and that I’m confident I can deliver profitable results for you.

So if your answer to these three questions is “Yes!”…

The next step is to book a strategy call to discuss your project…

And find out how quickly we can start generating piles of cash together.

Copywriting that converts

Direct Response Copywriting Services

VSL Copywriting

VSL Copywriting

VSL Copywriting

Copywriting for 3 minutes YouTube ads or 60 minute long promotions for supplements. Let me help you create an engaging video that converts.
Email Copywriting

Email Copywriting

Email Copywriting

I can write individual emails or entire sequences following best practices. This includes emails using the PWAT formula, soap opera sequences and onboarding emails that boost LTV.
Advertorial Copywriting

Advertorial Copywriting

Advertorial Copywriting

Engaging advertorials that form the bridge between your ad and your sales page, and generate high clickthroughs while building the desire to buy.
Natural Health Copywriting

Natural Health Copywriting

Natural Health Copywriting

Convincing, compliant natural health copywriting harnessing emotional storytelling and compelling big ideas.

“Matt – great work. We loved your letter and you really just nailed it on so many different levels – from the formatting which was really on point, to the story telling and big ideas.” – Billion Dollar Selling Copywriter and Business Owner Stefan Georgi

Trusted by Write Copy that Converts

Happy Clients.


happy clients all over the world

  • Dr. Sears
  • Onnit Labs
  • Sun Coast Sciences
  • Del Mar Labs
  • Natural Stacks
  • Kilo Health
  • Intestinal Fortitude
  • Healthy Back Institute
  • Truegenics
  • Jump 450
  • A4D
  • Jumbleberry
  • Strawhouse Labs
  • Siemens
  • Technicolor
  • Sage
  • Deutsche Poste
  • Eferton Group
  • Action Storage
  • The Malta Experience
  • Eco Designer
  • bda
  • Visual Trends
  • CAP Global
  • Publicis
  • World Class Coaching
  • Metaprocure
  • TAG Worldwide
  • Clickatell
  • AAH Pharmaceuticals
  • Bookatable
  • Trustpilot
  • Pomegranate
  • FN Herstal
  • Micro Focus
  • Adestra

Feedback from Clients

My inbox is going mental, and so no time to reply!

The Parent emails are still going mental….I had 40 subscriptions in October, and now have 440….in financial terms, that’s £400 a month previously up to £4400 of repeat subscriptions monthly…and growing daily!!

Quite mad!!! Best investment ever! ? Thank youuuu!! I’ll be back for more, once I have time to catch a breath!!

Rachael, Year 6 Buddy

                Rachael, Year 6 Buddy                   
            “I’ve had the pleasure to work with several amazing natural health copywriters. Some are ‘A’ list copywriters who regulaly pulls in millions of dollars through their copy. I’ve worked with Matthew Ambrose for a couple of projects. Very reliable and his work is always solid.” 
                            <h3>Shaun Tay</h3>
                Better Body Co                  
                                <img src="" alt="Shaun Sheik, Jump 450!"/>
            “I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.”
                            <h3>Shaun Sheik, Jump 450!</h3>
                (North America’s #1 Performance Advertising agency)                 
                                <img src="" alt="Jason Akatiff"/>
            “Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.”
                            <h3>Jason Akatiff</h3>
                Found A4D                   
                                <img src="" alt="Karim Majid"/>
            “We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.”
                            <h3>Karim Majid</h3>
                                <img src="" alt="Anna Sexton"/>
            “Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.”
                            <h3>Anna Sexton</h3>
                bda (Buckingham Design Associates)                  
                                <img src="" alt="Mike Saif"/>
            &#8220;We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” 
                            <h3>Mike Saif</h3>
                World Class Coaching (the world’s #1 resource of training materials for soccer coaches)                 
                                            <img width="178" height="186" src="" alt="image" loading="lazy" />                                                        
                                            <img width="439" height="611" src="" alt="" loading="lazy" srcset=" 439w, 215w, 350w" sizes="(max-width: 439px) 100vw, 439px" />                                                      
                                            <img width="160" height="151" src="" alt="image" loading="lazy" />                                                        
                                            <img width="103" height="88" src="" alt="image" loading="lazy" />                                                     
            Outpourings from my melting pot of copywriting tips &amp; Marketing Strategy            </h3>
            Blogs &amp; Articles.           </h3>
                                <img src="" alt="What Elon Musk Taught Me About Testing Offers"/>
                    <a href="" title="Posted by Matt Ambrose" rel="author"> by Matt Ambrose</a>
                    April 22, 2022
            <!--    Comments (0)
            <a href="">What Elon Musk Taught Me About Testing Offers</a>
                                <img src="" alt="Supplement biz update - My offer converts!"/>
                    <a href="" title="Posted by Matt Ambrose" rel="author"> by Matt Ambrose</a>
                    April 8, 2022
            <!--    Comments (0)
            <a href="">Supplement biz update - My offer converts!</a>
                                <img src="" alt="What Does a Copywriter Do - The Ultimate Guide On How to Get into Copywriting"/>
                    <a href="" title="Posted by Matt Ambrose" rel="author"> by Matt Ambrose</a>
                    March 31, 2022
            <!--    Comments (0)
            <a href="">What Does a Copywriter Do - The Ultimate Guide On How to Get into Copywriting</a>
                                            <a href="">How do you work?</a>
                The process starts with a strategy call to find out if we&#8217;re a good fit, and that I&#8217;m confident I can deliver profitable results for your business.

On the call, we’ll assess where you are now, what you’ve tried already, where you want to be and what are the goals you want to reach.

After the call, I’ll send you a proposal outlining my recommendations, such as how we can differentiate your product, along with the estimated time frame and cost.  

Once the agreement is signed, I’ll send you a detailed questionnaire to identify everything the sales copy needs to cover, and to supplement my own research.

I’ll then start working on the copy, with a minimum of a weekly update on progress. I can then deliver the copy in stages or altogether  according to the agreed schedule.

We can then go through three rounds of updates before the copy is marked as complete and we’re ready to launch.

Then after we launch, I can help you track and optimize the campaign until we achieve our project goals.
How much do you charge?
I don’t charge per hour or per word. I charge a project fee based on the deliverables and strategy needed to achieve our goal.

This fee will be provided as part of my proposal after our strategy call.

For new clients I charge 100% upfront.

Ongoing clients we can switch to monthly invoicing.

Large projects of $10k+ can be split 50% upfront and the balance upon completion.
I’m based in San Diego, can you write for me?
Meeting face to face is useful, but it’s not essential.

I’m based in the UK but most of my clients are now in the US. So I can provide you with direct copywriting services wherever you are in the world.

Along with your location, your industry type isn’t a barrier. I’ve written for clients in B2B, tech, industrial manufacturing, natural health, survival, luxury goods and services, beauty and financial. So I can get embedded in whatever market you operate in and identify the triggers that will motivate people to buy.

Book a 30 mins strategy call

Send an email

Skip to content