They often say that moving house is one of the most stressful things you can do, and I think moving domains isn’t a lot better and I hope I haven’t lost you all along the way. Ever since Google started indexing my blog as my home page, I’ve been steadily heading towards re-branding my copywriting […]
Should you use the fear of recession in your copywriting this year?
People are becoming afraid of spending money. The threat of a recession on both sides of the pond and the global credit crunch means it’s getting harder to coax credit cards out of people’s wallets. Shoppers are staying at home and businesses are revising their spending plans. Does this mean copywriters need to rethink which […]
How to Cultivate Buzz with Journalists
Last week I published my top ten tips for marketing your website, although admittedly many of them have already been covered to death elsewhere. But one tactic that has always posed a puzzle for every marketing and PR agency is how to generate buzz in the traditional media. It’s all well and good being able […]
Top Ten Tips for Marketing Your Website
If you’ve started the New Year with a shiny new website, and invested in some copywriting for the landing page, you might be thinking that you can just sit back and wait for the sales to come flooding in. Well, it’s not that easy I’m afraid. It takes a lot of effort to successfully market […]
Content Marketing. Who’s on board?
Whilst the economic outlook might be doom and gloom, the content marketing bandwagon is rolling at full speed. It’s filling up with enthusiastic new supporters at every stop, and gathering pace towards its destination in marketing boardrooms. The ideas I first encountered when researching business blogging have been picked up, dusted off and given a […]
A slow start to 2008. But a start with promise.
I decided to award myself a week off at Christmas to spend time with the family, which then grew into a fortnight when I became a victim of the flu outbreak that’s crippling the country. Working from home hasn’t equipped me with the toughest immune system, and the week away would have left me dangerously […]