Comments on: Writing Persuasively 2 – Planning Why You Are Writing, Who To And What Action You Want Them To Take http://copywriterscrucible.com/writing-persuasively-planning-why-youre-writing-who-to-and-what-action-you-want-them-to-take/ A melting pot of punchy, persuasive copywriting Thu, 17 May 2012 04:45:42 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Matt Ambrose http://copywriterscrucible.com/writing-persuasively-planning-why-youre-writing-who-to-and-what-action-you-want-them-to-take/#comment-56133 Matt Ambrose Sun, 04 Jan 2009 16:01:22 +0000 http://copywriterscrucible.com/writing-persuasively-planning-why-youre-writing-who-to-and-what-action-you-want-them-to-take/#comment-56133 Hi Michael, I agree: clear thinking is a prerequisite to clear writing, and different people respond to different triggers and emotional appeals. In the planning stage it's crucial to clarify your thoughts about what you're trying to achieve and who you're targeting your writing at. Thanks for your comment, Matt. Hi Michael,

I agree: clear thinking is a prerequisite to clear writing, and different people respond to different triggers and emotional appeals. In the planning stage it’s crucial to clarify your thoughts about what you’re trying to achieve and who you’re targeting your writing at.

Thanks for your comment,

Matt.

]]> By: Michael Kelberer http://copywriterscrucible.com/writing-persuasively-planning-why-youre-writing-who-to-and-what-action-you-want-them-to-take/#comment-55632 Michael Kelberer Sat, 20 Dec 2008 13:09:43 +0000 http://copywriterscrucible.com/writing-persuasively-planning-why-youre-writing-who-to-and-what-action-you-want-them-to-take/#comment-55632 The planning part is often overlooked and crucial - the essence of persuasive writing is clear thinking. Another key benefit of clear thinking is avoiding the "kitchen sink" pieces - trying to sell all things to all people. Michael Kelberer www. writingthatmeansbusiness.com The planning part is often overlooked and crucial – the essence of persuasive writing is clear thinking. Another key benefit of clear thinking is avoiding the “kitchen sink” pieces – trying to sell all things to all people.
Michael Kelberer
www. writingthatmeansbusiness.com

]]> By: Matt Ambrose http://copywriterscrucible.com/writing-persuasively-planning-why-youre-writing-who-to-and-what-action-you-want-them-to-take/#comment-55036 Matt Ambrose Thu, 11 Dec 2008 12:54:50 +0000 http://copywriterscrucible.com/writing-persuasively-planning-why-youre-writing-who-to-and-what-action-you-want-them-to-take/#comment-55036 Thanks Brian, glad you liked the post. Thanks Brian, glad you liked the post.

]]> By: brianlburns http://copywriterscrucible.com/writing-persuasively-planning-why-youre-writing-who-to-and-what-action-you-want-them-to-take/#comment-54774 brianlburns Sun, 07 Dec 2008 22:46:26 +0000 http://copywriterscrucible.com/writing-persuasively-planning-why-youre-writing-who-to-and-what-action-you-want-them-to-take/#comment-54774 good stuff, man... I always think writers block, or ineffective copy, comes more from a lack of planning than from poor execution. you gotta have a good foundation to build a good house. however, I will say this - words (both big and small) are an important part of constructing the message you talk about. I agree that the goal is not to impress readers, but sometimes, using impressive words can serve your purpose. good stuff, man… I always think writers block, or ineffective copy, comes more from a lack of planning than from poor execution. you gotta have a good foundation to build a good house.

however, I will say this – words (both big and small) are an important part of constructing the message you talk about. I agree that the goal is not to impress readers, but sometimes, using impressive words can serve your purpose.

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