Comments on: World’s biggest advertiser announces, “It’s not about telling and selling…It’s about engaging.” http://copywriterscrucible.com/world%e2%80%99s-biggest-advertiser-announces-%e2%80%9cits-not-about-telling-and-selling%e2%80%a6it%e2%80%99s-about-engaging-with-people-in-a-two-way-relationship%e2%80%9d-2/ A melting pot of punchy, persuasive copywriting Thu, 17 May 2012 04:45:42 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Matt Ambrose http://copywriterscrucible.com/world%e2%80%99s-biggest-advertiser-announces-%e2%80%9cits-not-about-telling-and-selling%e2%80%a6it%e2%80%99s-about-engaging-with-people-in-a-two-way-relationship%e2%80%9d-2/#comment-7890 Matt Ambrose Mon, 12 Mar 2007 13:01:02 +0000 http://thewritewords.me.uk/blog/world%e2%80%99s-biggest-advertiser-announces-%e2%80%9cits-not-about-telling-and-selling%e2%80%a6it%e2%80%99s-about-engaging-with-people-in-a-two-way-relationship%e2%80%9d-2/#comment-7890 Wise advice indeed Walter. Telling certainly isn't selling. Any salesman worth his salt knows that effective selling is about relationships and education. Exactly what informative, two way dialogue should instigate. Matt. Wise advice indeed Walter.

Telling certainly isn’t selling. Any salesman worth his salt knows that effective selling is about relationships and education. Exactly what informative, two way dialogue should instigate.

Matt.

]]> By: Walter Burek http://copywriterscrucible.com/world%e2%80%99s-biggest-advertiser-announces-%e2%80%9cits-not-about-telling-and-selling%e2%80%a6it%e2%80%99s-about-engaging-with-people-in-a-two-way-relationship%e2%80%9d-2/#comment-7786 Walter Burek Sat, 10 Mar 2007 00:29:12 +0000 http://thewritewords.me.uk/blog/world%e2%80%99s-biggest-advertiser-announces-%e2%80%9cits-not-about-telling-and-selling%e2%80%a6it%e2%80%99s-about-engaging-with-people-in-a-two-way-relationship%e2%80%9d-2/#comment-7786 Matt, I learned early on from some sage advice: "Telling isn't selling. Never was, never will be." wgb Matt,

I learned early on from some sage advice: “Telling isn’t selling. Never was, never will be.”

wgb

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