Comments on: Why You Should Redefine Your Services to Attract More Clients (and Better Pay) http://copywriterscrucible.com/why-you-should-redefine-your-services-to-attract-more-clients-and-better-pay/ A melting pot of copywriting tips, insight and words for hire by freelance copywriter Matt Ambrose. Sat, 06 Feb 2010 18:31:34 +0100 http://wordpress.org/?v=2.8.1 hourly 1 By: Dean at Pro Copy Tips http://copywriterscrucible.com/why-you-should-redefine-your-services-to-attract-more-clients-and-better-pay/comment-page-1/#comment-69454 Dean at Pro Copy Tips Fri, 18 Sep 2009 02:45:19 +0000 http://copywriterscrucible.com/why-you-should-redefine-your-services-to-attract-more-clients-and-better-pay/#comment-69454 Good advice. I learned a long time ago that I had to be more than a copywriter. If all you do is offer to write copy, you're a commodity. But if you have expertise to offer along with the copy, you're an asset. When first talking with a client, I assure them that I'll help them craft their promotion from A to Z, think through the offer, work out back end details, analyze results, or anything they need. I tell them "Don't worry. I'll do the work and make this easy for you." Good advice. I learned a long time ago that I had to be more than a copywriter. If all you do is offer to write copy, you’re a commodity. But if you have expertise to offer along with the copy, you’re an asset.

When first talking with a client, I assure them that I’ll help them craft their promotion from A to Z, think through the offer, work out back end details, analyze results, or anything they need. I tell them “Don’t worry. I’ll do the work and make this easy for you.”

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