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	<title>Comments on: Are Your Customers Happy? Then Tell People Why!</title>
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	<description>A melting pot of punchy, persuasive copywriting</description>
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		<title>By: An Underused, Full Proof Way to Sell More in Less Time that&#8217;s FREE &#124; The Copywriter's Crucible</title>
		<link>http://copywriterscrucible.com/why-you-should-be-writing-more-about-happy-customers/#comment-45124</link>
		<dc:creator>An Underused, Full Proof Way to Sell More in Less Time that&#8217;s FREE &#124; The Copywriter's Crucible</dc:creator>
		<pubDate>Wed, 16 Jul 2008 18:13:07 +0000</pubDate>
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		<description>[...] with case studies and customer reviews, testimonials are marketing gold for building trust, confidence and [...]</description>
		<content:encoded><![CDATA[<p>[...] with case studies and customer reviews, testimonials are marketing gold for building trust, confidence and [...]</p>
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		<title>By: Want to attract higher paying clients? Then offer them some luxuries. &#124; The Copywriter's Crucible</title>
		<link>http://copywriterscrucible.com/why-you-should-be-writing-more-about-happy-customers/#comment-42392</link>
		<dc:creator>Want to attract higher paying clients? Then offer them some luxuries. &#124; The Copywriter's Crucible</dc:creator>
		<pubDate>Wed, 23 Apr 2008 09:55:25 +0000</pubDate>
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		<description>[...] Case studies - is your client providing real life examples of how they&#8217;ve helped real life customers solve a problem? Are they mining their customer service history for success stories (now a key differentiater in a world where people trust each other more than a marketing)? [...]</description>
		<content:encoded><![CDATA[<p>[...] Case studies &#8211; is your client providing real life examples of how they&#8217;ve helped real life customers solve a problem? Are they mining their customer service history for success stories (now a key differentiater in a world where people trust each other more than a marketing)? [...]</p>
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		<title>By: Rebecca Smith</title>
		<link>http://copywriterscrucible.com/why-you-should-be-writing-more-about-happy-customers/#comment-41145</link>
		<dc:creator>Rebecca Smith</dc:creator>
		<pubDate>Fri, 04 Apr 2008 13:42:40 +0000</pubDate>
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		<description>Hi, James -

Great point about case studies! 

No matter what your client is selling (widgets, Internet TV service, higher education ...), prospective customers want to know what &quot;real people&quot; think of it.

Rebecca</description>
		<content:encoded><![CDATA[<p>Hi, James -</p>
<p>Great point about case studies! </p>
<p>No matter what your client is selling (widgets, Internet TV service, higher education &#8230;), prospective customers want to know what &#8220;real people&#8221; think of it.</p>
<p>Rebecca</p>
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