When I get a client that isn’t a good fit for me, then I try to find someone who is better suited, rather than just say no. Some people that buy creative services, do understand the creative process. I would say business owners do, entrepreneurs do, but corporate middle managers tend to need some education time.

I completely agree and it’s always worth differentiating yourself from those offering discounts on high volume copywriting projects.

There’s a difference between being slow and being meticulous about your writing.

Matt.

Rushing to action is endemic. Fast is not the same as good. Although, much copy is repetitive and can be a delivered quickly because it is just a variation on a template. But that is not the good stuff. The slap-you-in-the-face arresting headline, and copy that pulls you in like the siren call of mermaids, takes time.

Educating your client to slow down now, pays dividends. On the other hand, if you can’t convince them of the need for time, then that might not be the client for you. I certainly need to define boundaries.

Here are three articles from my fellow bloggers that are well-worth reading. 1. Why Copywriting Shouldn’t Be Rushed… or Cheapby Matt Ambrose Good copywriting takes time. And inspiration doesn’t always come on schedule. So says Matt Ambrose of The C…

just want to say that I agree with your post. Inspiration doesn’t come only when we are in front of the PC, it comes from everywhere and anytime.

Cmate