Comments on: Why Copywriting is the most important SEO skill, and how I proved it http://copywriterscrucible.com/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/ A melting pot of copywriting tips, insight and words for hire by freelance copywriter Matt Ambrose. Sat, 06 Feb 2010 18:31:34 +0100 http://wordpress.org/?v=2.8.1 hourly 1 By: Matt Ambrose http://copywriterscrucible.com/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/comment-page-1/#comment-15843 Matt Ambrose Tue, 26 Jun 2007 15:16:17 +0000 http://thewritewords.me.uk/blog/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/#comment-15843 Alan/Tom - I certainly think it's content which has helped my SEO campaign. I'm still at a bit of a loss to explain why other sites are on page 1 for the term 'copywriter'? Mine still seems to be bouncing around whereas theirs remain fairly stable with fewer backlinks? I suppose the fact that search is a bit of a mystery is good thing - it keeps you on your toes and stops you getting complacent. Alan/Tom – I certainly think it’s content which has helped my SEO campaign. I’m still at a bit of a loss to explain why other sites are on page 1 for the term ‘copywriter’? Mine still seems to be bouncing around whereas theirs remain fairly stable with fewer backlinks? I suppose the fact that search is a bit of a mystery is good thing – it keeps you on your toes and stops you getting complacent.

]]> By: Tom Rigby http://copywriterscrucible.com/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/comment-page-1/#comment-15429 Tom Rigby Fri, 22 Jun 2007 14:56:02 +0000 http://thewritewords.me.uk/blog/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/#comment-15429 Absolutely! In an increasingly aggressive fight for space on page one of Google, content-hungry search engines are not only looking for waords and phrases but also variations on a theme. It doesn't matter what the page looks like until the broswer reaches it. Until then, it's words, words and more words. Absolutely! In an increasingly aggressive fight for space on page one of Google, content-hungry search engines are not only looking for waords and phrases but also variations on a theme. It doesn’t matter what the page looks like until the broswer reaches it. Until then, it’s words, words and more words.

]]> By: Alan Liew http://copywriterscrucible.com/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/comment-page-1/#comment-13893 Alan Liew Mon, 04 Jun 2007 07:43:53 +0000 http://thewritewords.me.uk/blog/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/#comment-13893 You are right, copywriting is the most important SEO skill. Since content is king. Without content mean without backlinks and low ranking in SEs especially in Google. Only with unique content, your website or blog will be seen by search engines as SE friendly and gain free backlinks. And get traffic and make money from your blog or website. To write unique content, copywriting skill is needed. You are right, copywriting is the most important SEO skill. Since content is king. Without content mean without backlinks and low ranking in SEs especially in Google. Only with unique content, your website or blog will be seen by search engines as SE friendly and gain free backlinks. And get traffic and make money from your blog or website. To write unique content, copywriting skill is needed.

]]> By: Matt Ambrose http://copywriterscrucible.com/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/comment-page-1/#comment-11645 Matt Ambrose Tue, 08 May 2007 13:14:36 +0000 http://thewritewords.me.uk/blog/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/#comment-11645 Please note that since this post was written I've now managed to clamber onto page 1 of Google. I've also discovered that I hadn't updated my sitemap for a while - hopefully I might be able to climb a few more places the next time Googlebot pays me a visit. Please note that since this post was written I’ve now managed to clamber onto page 1 of Google. I’ve also discovered that I hadn’t updated my sitemap for a while – hopefully I might be able to climb a few more places the next time Googlebot pays me a visit.

]]> By: Carolina Event Planning http://copywriterscrucible.com/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/comment-page-1/#comment-11574 Carolina Event Planning Mon, 07 May 2007 11:46:48 +0000 http://thewritewords.me.uk/blog/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/#comment-11574 I'm new at all this, but not new at copywriting. Nice to see that the skill is still important! Ed http://CarolinaEventPlanning.com I’m new at all this, but not new at copywriting. Nice to see that the skill is still important!

Ed
http://CarolinaEventPlanning.com

]]> By: Steven Bradley http://copywriterscrucible.com/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/comment-page-1/#comment-11124 Steven Bradley Mon, 30 Apr 2007 14:54:32 +0000 http://thewritewords.me.uk/blog/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/#comment-11124 One thing about design is that it too can lead to more links. it certainly helps if you're looking to attract links from designers and developers, but people will sometimes respond to the package in spite fo the content. Mostly though I think design is best when it meets a certain minimum and then stays out of the way. It depends on the topic of the site of course, but most sites don't need to overdue design aesthetics. One thing about design is that it too can lead to more links. it certainly helps if you’re looking to attract links from designers and developers, but people will sometimes respond to the package in spite fo the content.

Mostly though I think design is best when it meets a certain minimum and then stays out of the way. It depends on the topic of the site of course, but most sites don’t need to overdue design aesthetics.

]]> By: Matt Ambrose http://copywriterscrucible.com/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/comment-page-1/#comment-11121 Matt Ambrose Mon, 30 Apr 2007 13:27:11 +0000 http://thewritewords.me.uk/blog/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/#comment-11121 Well, as much as I've got sympathy for the poor impoverished designer - let's hope the pendulum doesn't swing back anytime soon. Not until Google has worked out an algorithm for ranking sites on the value of their design work anyway. Thanks for the added insight Tom. Well, as much as I’ve got sympathy for the poor impoverished designer – let’s hope the pendulum doesn’t swing back anytime soon.

Not until Google has worked out an algorithm for ranking sites on the value of their design work anyway.

Thanks for the added insight Tom.

]]> By: Tom Chandler http://copywriterscrucible.com/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/comment-page-1/#comment-10826 Tom Chandler Thu, 26 Apr 2007 17:35:47 +0000 http://thewritewords.me.uk/blog/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/#comment-10826 Clearly, evaluating content by keyword density was simply the first step for search engines. Good content means more links, better loyalty, more time spent, and a better chance for "engagement" so naturally you'd assume the search engines will head that way. It's interesting to see how the Internet explosion has moved the pendelum. In the years before Google, I thought that most print marketing (ads, brochures, etc) was growing too focused on design instead of content (the success of some of my all-text ads and direct projects suggested I was right), but corporate types justified the pretty-but-often-unreadable approach as being "good for the brand." Clearly, the pendelum has swung far to the other side, to the point that design now may be receiving less due than it deserves. Anyway, great post as always! Clearly, evaluating content by keyword density was simply the first step for search engines.

Good content means more links, better loyalty, more time spent, and a better chance for “engagement” so naturally you’d assume the search engines will head that way.

It’s interesting to see how the Internet explosion has moved the pendelum.

In the years before Google, I thought that most print marketing (ads, brochures, etc) was growing too focused on design instead of content (the success of some of my all-text ads and direct projects suggested I was right), but corporate types justified the pretty-but-often-unreadable approach as being “good for the brand.”

Clearly, the pendelum has swung far to the other side, to the point that design now may be receiving less due than it deserves.

Anyway, great post as always!

]]> By: Matt Ambrose http://copywriterscrucible.com/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/comment-page-1/#comment-10718 Matt Ambrose Wed, 25 Apr 2007 09:51:11 +0000 http://thewritewords.me.uk/blog/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/#comment-10718 Hi Steven, It just seems like common sense that the websites with the most useful and highly valued content should be the ones Google promotes. When an algorithm is worked out for calculating time spent then I agree that it shoould be reflected in the listings. Being able to calculate the level of engagement, even if it's just reading the content, will also enable businesses to justify investing more in their website's copy. Good news for copywriters all round! Matt. Hi Steven,

It just seems like common sense that the websites with the most useful and highly valued content should be the ones Google promotes.

When an algorithm is worked out for calculating time spent then I agree that it shoould be reflected in the listings.

Being able to calculate the level of engagement, even if it’s just reading the content, will also enable businesses to justify investing more in their website’s copy.

Good news for copywriters all round!

Matt.

]]> By: Steven Bradley http://copywriterscrucible.com/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/comment-page-1/#comment-10687 Steven Bradley Wed, 25 Apr 2007 00:13:05 +0000 http://thewritewords.me.uk/blog/why-copywriting-is-the-most-important-seo-skill-and-how-i-proved-it/#comment-10687 Nice post Matt and thanks for the link. You already know I agree about the importance of copywriters. Having good copy is what will bring visitors back to your site and keep them there longer. And the more people who know your site the more links you're likely to generate into your site. I also think search engines are indicating they want to place more weight on things like how long visitors spend on your site and how often they come back. They have a long way to go to accurately measure those things, but it's the direction I see them moving. I think it's great since ultimately is puts the focus back on the page and the quality of your content. And it's good to see copywriters getting the credit they've always deserved. Nice post Matt and thanks for the link. You already know I agree about the importance of copywriters. Having good copy is what will bring visitors back to your site and keep them there longer. And the more people who know your site the more links you’re likely to generate into your site.

I also think search engines are indicating they want to place more weight on things like how long visitors spend on your site and how often they come back. They have a long way to go to accurately measure those things, but it’s the direction I see them moving.

I think it’s great since ultimately is puts the focus back on the page and the quality of your content. And it’s good to see copywriters getting the credit they’ve always deserved.

]]>