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	<title>Comments on: Why Copywriters are now Builders, not just Decorators</title>
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	<description>A melting pot of punchy, persuasive copywriting</description>
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		<title>By: &#187; Writing to Prevent Negative Engagement: The Effect of Protest Sites and Negative Comments The Engagement Principles: Engagement Marketing for Small and Medium Businesses : A Marketing Blog by Tom Chandler</title>
		<link>http://copywriterscrucible.com/why-copywriters-are-now-builders-not-just-decorators/#comment-11935</link>
		<dc:creator>&#187; Writing to Prevent Negative Engagement: The Effect of Protest Sites and Negative Comments The Engagement Principles: Engagement Marketing for Small and Medium Businesses : A Marketing Blog by Tom Chandler</dc:creator>
		<pubDate>Fri, 11 May 2007 18:51:07 +0000</pubDate>
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		<description>[...] Matt Ambrose at the Copywriter&#8217;s Crucible posted in much the same vein (and it&#8217;s worth reading even though I won&#8217;t cover most of his post here). [...]</description>
		<content:encoded><![CDATA[<p>[...] Matt Ambrose at the Copywriter&#8217;s Crucible posted in much the same vein (and it&#8217;s worth reading even though I won&#8217;t cover most of his post here). [...]</p>
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