Comments on: Why Businesses Aren’t Blogging http://copywriterscrucible.com/why-businesses-aren%e2%80%99t-blogging/ A melting pot of punchy, persuasive copywriting Sun, 22 Jan 2012 08:43:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rick Grant http://copywriterscrucible.com/why-businesses-aren%e2%80%99t-blogging/#comment-11674 Rick Grant Tue, 08 May 2007 20:59:19 +0000 http://thewritewords.me.uk/blog/why-businesses-aren%e2%80%99t-blogging/#comment-11674 You are exactly right. Business blogging is like a new frontier. Those industries who like being out in the wild are moving rapidly in that direction. Others, like financial services, where I work, are moving much more slowly. Part of the problem is that people keep telling business executives to "allow staff free reign to write their own blogs." Others warn that blogs must be avoided because companies have no control over employee-written content. Neither is the correct approach. Companies should have blogs in order to more effectively "be selling their services through education and building trust with information of value," as you point out. As long as a few rules are followed (don't lie, be transparent, add value in every post, etc.), companies can advance their blogs while maintaining control through pre-post compliance checking. When more executives realize there is a middle ground that makes blogging safe and effective, more companies will blog. Rick. You are exactly right. Business blogging is like a new frontier. Those industries who like being out in the wild are moving rapidly in that direction. Others, like financial services, where I work, are moving much more slowly.

Part of the problem is that people keep telling business executives to “allow staff free reign to write their own blogs.” Others warn that blogs must be avoided because companies have no control over employee-written content. Neither is the correct approach.

Companies should have blogs in order to more effectively “be selling their services through education and building trust with information of value,” as you point out. As long as a few rules are followed (don’t lie, be transparent, add value in every post, etc.), companies can advance their blogs while maintaining control through pre-post compliance checking.

When more executives realize there is a middle ground that makes blogging safe and effective, more companies will blog.

Rick.

]]> By: Dimano Marketing http://copywriterscrucible.com/why-businesses-aren%e2%80%99t-blogging/#comment-9647 Dimano Marketing Thu, 12 Apr 2007 12:40:41 +0000 http://thewritewords.me.uk/blog/why-businesses-aren%e2%80%99t-blogging/#comment-9647 We just posted a similar article that I thought you may be interested in "Reasons Why Corporate Blogging Fails." Thanks for the insights. -The Dimano Marketing Team http://dimanomarketing.wordpress.com/2007/03/01/reasons-why-corporate-blogging-fails/ We just posted a similar article that I thought you may be interested in “Reasons Why Corporate Blogging Fails.” Thanks for the insights.
-The Dimano Marketing Team

http://dimanomarketing.wordpress.com/2007/03/01/reasons-why-corporate-blogging-fails/

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