Comments on: What Does RSS Have To Do To Reach The Tipping Point? http://copywriterscrucible.com/what-does-rss-have-to-do-to-reach-the-tipping-point/ A melting pot of punchy, persuasive copywriting Sun, 22 Jan 2012 08:43:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Matt Ambrose http://copywriterscrucible.com/what-does-rss-have-to-do-to-reach-the-tipping-point/#comment-216 Matt Ambrose Sat, 23 Sep 2006 10:30:15 +0000 http://thewritewords.me.uk/blog/2006/09/20/what-does-rss-have-to-do-to-reach-the-tipping-point/#comment-216 Chris, Thanks for your comments. Make no mistake, I'm an RSS disciple too - I think the opportunities it presents to businesses are immense. RSS enables you to develop the sales process over time. By providing info of value you can build trust and confidence, which in turn will help turn more readers into customers. Few people are ready to buy the first time they visit your site, but RSS enables you to maintain a line of communication long after they have left. I've had another look at Feedburner - and your right - it does offer stats on all the different aggregators. I didn't realise and I think many online marketers dont either. Yet another area in which education of RSS needs to be improved. Readership of newspapers has been in decline for some time now. Particularly amongst the 18-25 group who are getting all their news off the net. The falling circulation figures, and consequent ad revenue, has meant news organisations have had to be quick to adapt to the changing marketplace. I completely agree that they have been some of the first organisations to properly utilise RSS as they have been astute enough to move with the times. RSS is definitely the direction content delivery is heading in with it becoming more important than merely its website 'container'. It might still be a while though until it is properly used as standard by s/m businesses. Its down to us bloggers to educate them and, literally, spread the word on RSS. Chris,

Thanks for your comments. Make no mistake, I’m an RSS disciple too – I think the opportunities it presents to businesses are immense.

RSS enables you to develop the sales process over time. By providing info of value you can build trust and confidence, which in turn will help turn more readers into customers. Few people are ready to buy the first time they visit your site, but RSS enables you to maintain a line of communication long after they have left.

I’ve had another look at Feedburner – and your right – it does offer stats on all the different aggregators. I didn’t realise and I think many online marketers dont either. Yet another area in which education of RSS needs to be improved.

Readership of newspapers has been in decline for some time now. Particularly amongst the 18-25 group who are getting all their news off the net. The falling circulation figures, and consequent ad revenue, has meant news organisations have had to be quick to adapt to the changing marketplace. I completely agree that they have been some of the first organisations to properly utilise RSS as they have been astute enough to move with the times.

RSS is definitely the direction content delivery is heading in with it becoming more important than merely its website ‘container’. It might still be a while though until it is properly used as standard by s/m businesses. Its down to us bloggers to educate them and, literally, spread the word on RSS.

]]> By: The RSS Advantage » Blog Archive » When Will RSS Go Mainstream? http://copywriterscrucible.com/what-does-rss-have-to-do-to-reach-the-tipping-point/#comment-215 The RSS Advantage » Blog Archive » When Will RSS Go Mainstream? Fri, 22 Sep 2006 22:50:35 +0000 http://thewritewords.me.uk/blog/2006/09/20/what-does-rss-have-to-do-to-reach-the-tipping-point/#comment-215 [...] I’ve just read an impassioned blog posting from Matt Ambrose about what RSS needs to do to reach the ‘tipping point’. In it Matt brings up some valid points. I posted my comments on his blog so I will not go into them here. One of the points that he brought up is the lack of awareness by the general public about RSS. I will admit that I couldn’t see the advantages of RSS until I actually started using it earlier on this year; today it has become an indispensable tool in my everyday life. [...] [...] I’ve just read an impassioned blog posting from Matt Ambrose about what RSS needs to do to reach the ‘tipping point’. In it Matt brings up some valid points. I posted my comments on his blog so I will not go into them here. One of the points that he brought up is the lack of awareness by the general public about RSS. I will admit that I couldn’t see the advantages of RSS until I actually started using it earlier on this year; today it has become an indispensable tool in my everyday life. [...]

]]> By: Chris http://copywriterscrucible.com/what-does-rss-have-to-do-to-reach-the-tipping-point/#comment-214 Chris Fri, 22 Sep 2006 21:44:00 +0000 http://thewritewords.me.uk/blog/2006/09/20/what-does-rss-have-to-do-to-reach-the-tipping-point/#comment-214 Hi Matt, you bring up some valid points some of which I agree with you, others not. 1. You are right about "RSS is going to need a charm offensive" and it you look carefully you will notice that the major sites all have a "What is RSS" link... the offensive IS underway. 2. As for software metrics for subscribers - I strongly disagree with you. If you do a search on "RSS metrics" you will see that there is software out there that can do the job. Feedburner comes to mind as a free offering. 3. "developing a universal standard of tracking your blog’s subscription and readership - with the level of reporting offered by email" - no argument here. And you're right, it could be the tipping point. However, I belong to the 'RSS disciple' camp as you put it and believe that RSS is the way to go. What you have negelected to mention is the amount of online news sites like the NY Times that have experienced a tremendous boost to readership through implementing RSS. Hi Matt, you bring up some valid points some of which I agree with you, others not.

1. You are right about “RSS is going to need a charm offensive” and it you look carefully you will notice that the major sites all have a “What is RSS” link… the offensive IS underway.

2. As for software metrics for subscribers – I strongly disagree with you. If you do a search on “RSS metrics” you will see that there is software out there that can do the job. Feedburner comes to mind as a free offering.

3. “developing a universal standard of tracking your blog’s subscription and readership – with the level of reporting offered by email” – no argument here. And you’re right, it could be the tipping point.

However, I belong to the ‘RSS disciple’ camp as you put it and believe that RSS is the way to go. What you have negelected to mention is the amount of online news sites like the NY Times that have experienced a tremendous boost to readership through implementing RSS.

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