Comments on: What Can You Learn From Consumer Magazines About Marketing Online? http://copywriterscrucible.com/what-can-you-learn-from-consumer-magazines-about-marketing-online/ A melting pot of punchy, persuasive copywriting Thu, 17 May 2012 04:45:42 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Content Marketing: Interruption's Smarter Replacement | The Copywriter's Crucible http://copywriterscrucible.com/what-can-you-learn-from-consumer-magazines-about-marketing-online/#comment-26442 Content Marketing: Interruption's Smarter Replacement | The Copywriter's Crucible Wed, 31 Oct 2007 16:56:49 +0000 http://thewritewords.me.uk/blog/what-can-you-learn-from-consumer-magazines-about-marketing-online/#comment-26442 [...] written previously about the power of consumer magazines for developing an affinity with customers, and this has been echoed by electronics retailer [...] [...] written previously about the power of consumer magazines for developing an affinity with customers, and this has been echoed by electronics retailer [...]

]]> By: Smart Business Sells in Chapters | The Copywriter’s Crucible http://copywriterscrucible.com/what-can-you-learn-from-consumer-magazines-about-marketing-online/#comment-10148 Smart Business Sells in Chapters | The Copywriter’s Crucible Wed, 18 Apr 2007 19:06:08 +0000 http://thewritewords.me.uk/blog/what-can-you-learn-from-consumer-magazines-about-marketing-online/#comment-10148 [...] By giving away free content they are being a ‘generous brand’. Smart supermarkets give away free consumer magazines; businesses can offer free white papers or newsletters. As long as your content is of value, giving away for free is the best way of garnering trust and loyalty with a consumer now resistant to advertising. [...] [...] By giving away free content they are being a ‘generous brand’. Smart supermarkets give away free consumer magazines; businesses can offer free white papers or newsletters. As long as your content is of value, giving away for free is the best way of garnering trust and loyalty with a consumer now resistant to advertising. [...]

]]> By: Brands might want to be loved, but so do consumers | The Copywriter’s Crucible http://copywriterscrucible.com/what-can-you-learn-from-consumer-magazines-about-marketing-online/#comment-8766 Brands might want to be loved, but so do consumers | The Copywriter’s Crucible Fri, 30 Mar 2007 08:34:12 +0000 http://thewritewords.me.uk/blog/what-can-you-learn-from-consumer-magazines-about-marketing-online/#comment-8766 [...] In a previous post I discussed how smart businesses are using magazines to build loyalty with their customers. By providing information of value, rather than pages of sales messages, they are able to project a helpful, customer focused image and an attractive business to have a relationship with. [...] [...] In a previous post I discussed how smart businesses are using magazines to build loyalty with their customers. By providing information of value, rather than pages of sales messages, they are able to project a helpful, customer focused image and an attractive business to have a relationship with. [...]

]]> By: Matt Ambrose http://copywriterscrucible.com/what-can-you-learn-from-consumer-magazines-about-marketing-online/#comment-7635 Matt Ambrose Tue, 06 Mar 2007 17:56:49 +0000 http://thewritewords.me.uk/blog/what-can-you-learn-from-consumer-magazines-about-marketing-online/#comment-7635 Terrell, Engagement certainly seems to be an effective approach because it avoids taking shortcuts and aims to develop relationships over the longterm. The relationships will also be much friendlier and trusting because consumers are more interested in what you have to say and you can enjoy the fact that they are actually listening. Matt. Terrell,

Engagement certainly seems to be an effective approach because it avoids taking shortcuts and aims to develop relationships over the longterm.

The relationships will also be much friendlier and trusting because consumers are more interested in what you have to say and you can enjoy the fact that they are actually listening.

Matt.

]]> By: Terrell Johnson http://copywriterscrucible.com/what-can-you-learn-from-consumer-magazines-about-marketing-online/#comment-7600 Terrell Johnson Mon, 05 Mar 2007 19:31:24 +0000 http://thewritewords.me.uk/blog/what-can-you-learn-from-consumer-magazines-about-marketing-online/#comment-7600 I couldn't agree more. Providing something of real value to a site's users -- which goes for products in the offline world just as it does for Web content in the online world -- is the only thing that ultimately can bring in a stream of satisfied, interested consumers of whatever it is that you're selling. That fact means that you have to always provide value in whatever you do, and that you can't rely on shortcuts to get you there. Looking forward to hearing more from you on this topic. I couldn’t agree more. Providing something of real value to a site’s users — which goes for products in the offline world just as it does for Web content in the online world — is the only thing that ultimately can bring in a stream of satisfied, interested consumers of whatever it is that you’re selling. That fact means that you have to always provide value in whatever you do, and that you can’t rely on shortcuts to get you there. Looking forward to hearing more from you on this topic.

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