However, I do think it’s only a matter of time before websites become more of a central pillar of a business’ marketing strategy and the tipping point can’t be too far away. I certainly feel we’re a lot closer than we were a year ago and getting closer every week.

Thanks for the insight Craig.

Matt.

I actually had one last week who wanted a campaign but didn;t have any pages to send people to!

I can’t actually get my head around a company that begrudge and won’t justify spending (say) £5k on website updates / improvements / content investment but will quite happily spend that amount in six months on Google Ads.

Your angle on PPC does have merit though Matt, partly through increased competition driving up prices whilst making ads less efficient and also reliance on the quality of other peoples adverts driving up general prices. It will become less effective over time I think too.

I think I have to start being more conscious of anti-PPC sentiment in my posts.

PPC can be a very effective tool because it’s easily quatifiable and can get you targeted traffic almost immediately.

I just feel sometimes that the focus (and lion’s share of investment) seems to be on getting people to websites rather than considering what to do when you’ve got them there, and I think this comes out in my blog posts.

Thanks for leaving a comment.

Matt.

For pure advertorials, I still think the temptation may be (and you do see it) adverts being squeezed into content. A lot of the UK newspapers online do this.

With regards to pay per click not working, I would only agree in terms of business services or complex product or service selling. Consumer campaigns I run have been, and continue to be quite successful when optimised.