Comments on: UK Businesses Start Taking Business Blogging Seriously http://copywriterscrucible.com/uk-businesses-start-taking-business-blogging-seriously/ A melting pot of punchy, persuasive copywriting Thu, 17 May 2012 04:45:42 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Shopfitting Contractors http://copywriterscrucible.com/uk-businesses-start-taking-business-blogging-seriously/#comment-98054 Shopfitting Contractors Sat, 22 Jan 2011 13:09:23 +0000 http://thewritewords.me.uk/blog/uk-businesses-start-taking-business-blogging-seriously/#comment-98054 Now uk blogging going very seriously and that needed for good business and it's help full for getting business from the market. Now uk blogging going very seriously and that needed for good business and it’s help full for getting business from the market.

]]> By: Will Corry http://copywriterscrucible.com/uk-businesses-start-taking-business-blogging-seriously/#comment-25009 Will Corry Fri, 19 Oct 2007 06:07:45 +0000 http://thewritewords.me.uk/blog/uk-businesses-start-taking-business-blogging-seriously/#comment-25009 Matt, Thanks for the link for the Marketing blog. I am very interested in getting your thoughts on conversation marketing, Will Matt,

Thanks for the link for the Marketing blog.

I am very interested in getting your thoughts on conversation marketing,

Will

]]> By: Matt Ambrose http://copywriterscrucible.com/uk-businesses-start-taking-business-blogging-seriously/#comment-24137 Matt Ambrose Thu, 11 Oct 2007 09:35:25 +0000 http://thewritewords.me.uk/blog/uk-businesses-start-taking-business-blogging-seriously/#comment-24137 Hi Graham, I agree. Building an effective business blog isn't easy and is a longterm investment of time and money. The businesses I speak to can see the value in it, but are still hesitant due to the lack of an obvious ROI and the cost of employing a writer. Also, I think a blog's educative approach to marketing is still a bit foreign to some who've grown up with traditional advertising and mail shot campaigns. I think the theory behind business blogging is sound. We just need some more well known, case book examples to help push it over the tipping point. Matt. Hi Graham,

I agree. Building an effective business blog isn’t easy and is a longterm investment of time and money.

The businesses I speak to can see the value in it, but are still hesitant due to the lack of an obvious ROI and the cost of employing a writer. Also, I think a blog’s educative approach to marketing is still a bit foreign to some who’ve grown up with traditional advertising and mail shot campaigns.

I think the theory behind business blogging is sound. We just need some more well known, case book examples to help push it over the tipping point.

Matt.

]]> By: Graham Jones - Internet Psychologist http://copywriterscrucible.com/uk-businesses-start-taking-business-blogging-seriously/#comment-24121 Graham Jones - Internet Psychologist Thu, 11 Oct 2007 06:58:44 +0000 http://thewritewords.me.uk/blog/uk-businesses-start-taking-business-blogging-seriously/#comment-24121 Even though blogging is increasing in popularity it's important to realise that over 90% of businesses that start a blog give it up within three months. The reason is they don't realise that blogging is publishing and that they need to set up editorial systems in order for it to succeed. Indeed, few businesses in my experience have yet to realise even that the Internet is a publishing medium and that means they need to treat it as such. Instead they treat it like a giant brochure which no-one wants to read. If they are to take up blogging seriously, companies also need to take up writing and editing seriously as well. Otherwise their blogs will fail to connect with their readers. Even though blogging is increasing in popularity it’s important to realise that over 90% of businesses that start a blog give it up within three months. The reason is they don’t realise that blogging is publishing and that they need to set up editorial systems in order for it to succeed. Indeed, few businesses in my experience have yet to realise even that the Internet is a publishing medium and that means they need to treat it as such. Instead they treat it like a giant brochure which no-one wants to read. If they are to take up blogging seriously, companies also need to take up writing and editing seriously as well. Otherwise their blogs will fail to connect with their readers.

]]> By: Matt Ambrose http://copywriterscrucible.com/uk-businesses-start-taking-business-blogging-seriously/#comment-22426 Matt Ambrose Mon, 24 Sep 2007 18:47:18 +0000 http://thewritewords.me.uk/blog/uk-businesses-start-taking-business-blogging-seriously/#comment-22426 Thanks Krista, I'm glad you find my posts of interest. Matt. Thanks Krista, I’m glad you find my posts of interest.

Matt.

]]> By: Krista Johnson http://copywriterscrucible.com/uk-businesses-start-taking-business-blogging-seriously/#comment-22424 Krista Johnson Mon, 24 Sep 2007 18:18:24 +0000 http://thewritewords.me.uk/blog/uk-businesses-start-taking-business-blogging-seriously/#comment-22424 Matt, Great informative content. My blog readers at Marketing Ease, could benefit from your blog and knowledge. Thank you for your expertise! Krista Matt,

Great informative content. My blog readers at Marketing Ease, could benefit from your blog and knowledge. Thank you for your expertise!

Krista

]]> By: Matt Ambrose http://copywriterscrucible.com/uk-businesses-start-taking-business-blogging-seriously/#comment-22406 Matt Ambrose Mon, 24 Sep 2007 14:05:24 +0000 http://thewritewords.me.uk/blog/uk-businesses-start-taking-business-blogging-seriously/#comment-22406 Nigel - I agree: 'promoting your expertise' and 'case study' might have been better choices of words. Unfortunately, there still seems to be a lot of people who like showing off their fluency in marketing speak and I don't think that's going to change anytime soon. At least it keeps us in a job translating it into English for them. Nigel – I agree: ‘promoting your expertise’ and ‘case study’ might have been better choices of words. Unfortunately, there still seems to be a lot of people who like showing off their fluency in marketing speak and I don’t think that’s going to change anytime soon. At least it keeps us in a job translating it into English for them.

]]> By: Nigel http://copywriterscrucible.com/uk-businesses-start-taking-business-blogging-seriously/#comment-22156 Nigel Fri, 21 Sep 2007 18:52:35 +0000 http://thewritewords.me.uk/blog/uk-businesses-start-taking-business-blogging-seriously/#comment-22156 Hmm, I wouldn't listen to anyone who talked about an 'advocacy agenda' or a 'scenario situation'. This is yet more evidence, for me, of the disconnect between marketing and copywriting. Hmm, I wouldn’t listen to anyone who talked about an ‘advocacy agenda’ or a ‘scenario situation’. This is yet more evidence, for me, of the disconnect between marketing and copywriting.

]]> By: The Escape Design & Web Agency Blog : Blog Archive : Start blogging for your business and see the benefits http://copywriterscrucible.com/uk-businesses-start-taking-business-blogging-seriously/#comment-22110 The Escape Design & Web Agency Blog : Blog Archive : Start blogging for your business and see the benefits Fri, 21 Sep 2007 07:05:53 +0000 http://thewritewords.me.uk/blog/uk-businesses-start-taking-business-blogging-seriously/#comment-22110 [...] Matt Ambrose also tuned me into a survey from Inferno PR with some interesting corporate blog related stuff: [...] [...] Matt Ambrose also tuned me into a survey from Inferno PR with some interesting corporate blog related stuff: [...]

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