I’m certainly finding that more businesses are getting clued up on the importance of having a content strategy and I’m getting asked a lot more to start finding relevant sites where I can get articles published.

I think online PR is certainly going to be a growth area for me and for other writers in 2008. Content marketing is a credible strategy that can only bring long term benefits and not just the quick fix solution sold by some SEO consultants in recent years.

Matt.

Good article and absolutely agree with your points. I have found that at last people are starting to realize that SEO is by no means the be all and end all in online marketing. OnlinePR is the way forward and that probably means that the ‘less able’ who have made a quick buck selling SEO services will be looking for the next easy dollar

Of your ten points, I wish more people would grasp number 10!! It does take time and there is no quick fix. It just requires tenacity.

All the best

Ed

I try to be as transparent as possible so clients have an accurate impression of my skills and experience when deciding whether to hire me. It’s all about naturally developing credibility and gradually converting more visitors as I build my portfolio up – which just takes time.

I’m working on quite a few new sites at the moment and once they go live my portfolio should be good enough to start converting some of my higher profile visitors and push my business past the tipping point – let’s hope so anyway.

Matt.

alexander