http://copywriterscrucible.com/the-power-of-stories/ A melting pot of copywriting tips, insight and words for hire by freelance copywriter Matt Ambrose. Wed, 25 Aug 2010 07:21:33 +0200 hourly 1 http://wordpress.org/?v=3.0 http://copywriterscrucible.com/the-power-of-stories/comment-page-1/#comment-51805 Copywriter, PR Writer or Brand Journalist? You Decide | The Copywriter's Crucible Tue, 21 Oct 2008 14:52:21 +0000 http://thewritewords.me.uk/blog/the-power-of-stories/#comment-51805 [...] Gamble continue to be the poster child for engagement marketing, but the UK’s TopSkips and Englishcut are two smaller scale examples just waiting to be [...] [...] Gamble continue to be the poster child for engagement marketing, but the UK’s TopSkips and Englishcut are two smaller scale examples just waiting to be [...]

]]> http://copywriterscrucible.com/the-power-of-stories/comment-page-1/#comment-42400 Want to attract higher paying clients? Then offer them some luxuries. | The Copywriter's Crucible Wed, 23 Apr 2008 14:06:20 +0000 http://thewritewords.me.uk/blog/the-power-of-stories/#comment-42400 [...] Story telling - developing the business’ identity beyond the ‘About Us’ page. What are their founding ideals and do they differentiate themselves everyday? [...] [...] Story telling – developing the business’ identity beyond the ‘About Us’ page. What are their founding ideals and do they differentiate themselves everyday? [...]

]]> http://copywriterscrucible.com/the-power-of-stories/comment-page-1/#comment-41001 Why You Should be Writing More About Happy Customers | The Copywriter's Crucible Wed, 02 Apr 2008 14:31:15 +0000 http://thewritewords.me.uk/blog/the-power-of-stories/#comment-41001 [...] about how a product solved a customers’ problem, are marketing gold. Businesses need to be telling these stories because other people already [...] [...] about how a product solved a customers’ problem, are marketing gold. Businesses need to be telling these stories because other people already [...]

]]> http://copywriterscrucible.com/the-power-of-stories/comment-page-1/#comment-23556 Story telling as marketing, blog it : Serious About Wine Sun, 07 Oct 2007 16:50:44 +0000 http://thewritewords.me.uk/blog/the-power-of-stories/#comment-23556 [...] Matt Ambrose tells it best, as usual, around a classic tale of a global micro-brand [...] [...] Matt Ambrose tells it best, as usual, around a classic tale of a global micro-brand [...]

]]> http://copywriterscrucible.com/the-power-of-stories/comment-page-1/#comment-22931 » Story telling as marketing, blog itConversationware Tue, 02 Oct 2007 12:37:38 +0000 http://thewritewords.me.uk/blog/the-power-of-stories/#comment-22931 [...] Matt Ambrose tells it best, as usual, around a classic tale of a global micro-brand [...] [...] Matt Ambrose tells it best, as usual, around a classic tale of a global micro-brand [...]

]]> http://copywriterscrucible.com/the-power-of-stories/comment-page-1/#comment-21008 Coffee Break - September 6, 2007 Thu, 06 Sep 2007 22:03:20 +0000 http://thewritewords.me.uk/blog/the-power-of-stories/#comment-21008 [...] The Power of Stories - Matt Ambrose @ The Copywriter’s Crucible [...] [...] The Power of Stories – Matt Ambrose @ The Copywriter’s Crucible [...]

]]>