Comments on: The Engagement Movement Set to Dominate in 2007 http://copywriterscrucible.com/the-engagement-movement-set-to-dominate-in-2007/ A melting pot of punchy, persuasive copywriting Sun, 22 Jan 2012 08:43:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Engagement Principles http://copywriterscrucible.com/the-engagement-movement-set-to-dominate-in-2007/#comment-2199 Engagement Principles Sat, 18 Nov 2006 19:08:03 +0000 http://thewritewords.me.uk/blog/the-engagement-movement-set-to-dominate-in-2007/#comment-2199 I think the inability to measure ROI is something of an excuse. Most small and medium businesses don't measure the ROI of print advertising, PR, or even their Web site. I think blogs are new, and most businesses don't do "change" very well. I've encountered resistance to biz blogs more from the standpoint that they're not yet seen as serious tool - and that businesses are averse to the long-term content commitment. I think the inability to measure ROI is something of an excuse. Most small and medium businesses don’t measure the ROI of print advertising, PR, or even their Web site.

I think blogs are new, and most businesses don’t do “change” very well.

I’ve encountered resistance to biz blogs more from the standpoint that they’re not yet seen as serious tool – and that businesses are averse to the long-term content commitment.

]]> By: Matt Ambrose http://copywriterscrucible.com/the-engagement-movement-set-to-dominate-in-2007/#comment-2189 Matt Ambrose Sat, 18 Nov 2006 14:48:31 +0000 http://thewritewords.me.uk/blog/the-engagement-movement-set-to-dominate-in-2007/#comment-2189 The problem, in the UK at least, with small businesses is that they cant yet see the ROI. But blogging and engaging with their marketplace is a strategy they should all consider adopting. Hopefully, now that IE7 is out more of the mass market will start utilising RSS. Then businesses should realise that having a static, brochure website is no longer adequate for an increasingly web savvy audience, hungry for info. The problem, in the UK at least, with small businesses is that they cant yet see the ROI. But blogging and engaging with their marketplace is a strategy they should all consider adopting. Hopefully, now that IE7 is out more of the mass market will start utilising RSS. Then businesses should realise that having a static, brochure website is no longer adequate for an increasingly web savvy audience, hungry for info.

]]> By: Engagement Principles http://copywriterscrucible.com/the-engagement-movement-set-to-dominate-in-2007/#comment-2133 Engagement Principles Fri, 17 Nov 2006 20:27:22 +0000 http://thewritewords.me.uk/blog/the-engagement-movement-set-to-dominate-in-2007/#comment-2133 "In other words, to stop carpet bombing audiences with marketing messages, but instead to sit down and find out what it is they actually want." I love the above quote. For too long, marketing has been something conducted from afar. My belief is that engagement - at its best - occurs when a company can demonstrate that its passions and values align with that of their customers. I think that's something a small or medium business should be able to do better than a large one. Truly, I think the next five years will be interesting indeed... “In other words, to stop carpet bombing audiences with marketing messages, but instead to sit down and find out what it is they actually want.”

I love the above quote. For too long, marketing has been something conducted from afar.

My belief is that engagement – at its best – occurs when a company can demonstrate that its passions and values align with that of their customers.

I think that’s something a small or medium business should be able to do better than a large one. Truly, I think the next five years will be interesting indeed…

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