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	<title>Comments on: The Benefits of a Rubbish Case Study</title>
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	<link>http://copywriterscrucible.com/the-benefits-of-a-rubbish-case-study/</link>
	<description>A melting pot of punchy, persuasive copywriting</description>
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		<title>By: fascias manchester</title>
		<link>http://copywriterscrucible.com/the-benefits-of-a-rubbish-case-study/#comment-102920</link>
		<dc:creator>fascias manchester</dc:creator>
		<pubDate>Tue, 29 Mar 2011 19:24:13 +0000</pubDate>
		<guid isPermaLink="false">http://thewritewords.me.uk/blog/the-benefits-of-a-rubbish-case-study/#comment-102920</guid>
		<description>The idea of trying to get inside their heads and solve the customers problems sounds good, better than just stating what your products and prices are.</description>
		<content:encoded><![CDATA[<p>The idea of trying to get inside their heads and solve the customers problems sounds good, better than just stating what your products and prices are.</p>
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		<title>By: cctv installers</title>
		<link>http://copywriterscrucible.com/the-benefits-of-a-rubbish-case-study/#comment-102903</link>
		<dc:creator>cctv installers</dc:creator>
		<pubDate>Tue, 29 Mar 2011 15:16:35 +0000</pubDate>
		<guid isPermaLink="false">http://thewritewords.me.uk/blog/the-benefits-of-a-rubbish-case-study/#comment-102903</guid>
		<description>Topskips seems to be a good example of this, they also made a funny youtube video about skip hire. They seem to still be trading as they are coming up for my google search.</description>
		<content:encoded><![CDATA[<p>Topskips seems to be a good example of this, they also made a funny youtube video about skip hire. They seem to still be trading as they are coming up for my google search.</p>
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		<title>By: Louise Dennis</title>
		<link>http://copywriterscrucible.com/the-benefits-of-a-rubbish-case-study/#comment-93092</link>
		<dc:creator>Louise Dennis</dc:creator>
		<pubDate>Tue, 02 Nov 2010 10:12:15 +0000</pubDate>
		<guid isPermaLink="false">http://thewritewords.me.uk/blog/the-benefits-of-a-rubbish-case-study/#comment-93092</guid>
		<description>We have currently had a skip blocking our driveway for six weeks because Topskips is in dispute with the contractor who delivered it and neither side is prepared to shell out the money to store it somewhere else until the dispute can be resolved.  We&#039;re currently in the process of taking them to the county court, but I couldn&#039;t recommend them as an agency since they clearly aren&#039;t prepared to do anything should things start to go wrong at the sub-contractor level.</description>
		<content:encoded><![CDATA[<p>We have currently had a skip blocking our driveway for six weeks because Topskips is in dispute with the contractor who delivered it and neither side is prepared to shell out the money to store it somewhere else until the dispute can be resolved.  We&#8217;re currently in the process of taking them to the county court, but I couldn&#8217;t recommend them as an agency since they clearly aren&#8217;t prepared to do anything should things start to go wrong at the sub-contractor level.</p>
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		<title>By: cheap skip hire</title>
		<link>http://copywriterscrucible.com/the-benefits-of-a-rubbish-case-study/#comment-85584</link>
		<dc:creator>cheap skip hire</dc:creator>
		<pubDate>Tue, 01 Jun 2010 08:04:18 +0000</pubDate>
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		<description>Nice article. Haven&#039;t heard of topskips before. Will check them out.</description>
		<content:encoded><![CDATA[<p>Nice article. Haven&#8217;t heard of topskips before. Will check them out.</p>
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		<title>By: Vince Samios</title>
		<link>http://copywriterscrucible.com/the-benefits-of-a-rubbish-case-study/#comment-74256</link>
		<dc:creator>Vince Samios</dc:creator>
		<pubDate>Mon, 07 Dec 2009 13:06:55 +0000</pubDate>
		<guid isPermaLink="false">http://thewritewords.me.uk/blog/the-benefits-of-a-rubbish-case-study/#comment-74256</guid>
		<description>Topskips aren&#039;t the best example of an online skip agency as they went into administration leaving just under 700 debtors with debts almost £1million.

There are plenty of really successful skip agencies who have been in business in excess of 15 years...of successful trading.

More here:
http://www.i-com.net/blog/toptrianglecom-secret-of-an-internet-marketing-experts-success-243/</description>
		<content:encoded><![CDATA[<p>Topskips aren&#8217;t the best example of an online skip agency as they went into administration leaving just under 700 debtors with debts almost £1million.</p>
<p>There are plenty of really successful skip agencies who have been in business in excess of 15 years&#8230;of successful trading.</p>
<p>More here:<br />
<a href="http://www.i-com.net/blog/toptrianglecom-secret-of-an-internet-marketing-experts-success-243/" rel="nofollow">http://www.i-com.net/blog/toptrianglecom-secret-of-an-internet-marketing-experts-success-243/</a></p>
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		<title>By: Copywriter, PR Writer or Brand Journalist? You Decide &#124; The Copywriter's Crucible</title>
		<link>http://copywriterscrucible.com/the-benefits-of-a-rubbish-case-study/#comment-51785</link>
		<dc:creator>Copywriter, PR Writer or Brand Journalist? You Decide &#124; The Copywriter's Crucible</dc:creator>
		<pubDate>Tue, 21 Oct 2008 10:52:52 +0000</pubDate>
		<guid isPermaLink="false">http://thewritewords.me.uk/blog/the-benefits-of-a-rubbish-case-study/#comment-51785</guid>
		<description>[...] and Gamble continue to be the poster child for engagement marketing, but the UK&#8217;s TopSkips and Englishcut are two smaller scale examples just waiting to be [...]</description>
		<content:encoded><![CDATA[<p>[...] and Gamble continue to be the poster child for engagement marketing, but the UK&#8217;s TopSkips and Englishcut are two smaller scale examples just waiting to be [...]</p>
]]></content:encoded>
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		<title>By: Boost your sales with customer reviews &#124; The Copywriter's Crucible</title>
		<link>http://copywriterscrucible.com/the-benefits-of-a-rubbish-case-study/#comment-44442</link>
		<dc:creator>Boost your sales with customer reviews &#124; The Copywriter's Crucible</dc:creator>
		<pubDate>Thu, 03 Jul 2008 16:28:30 +0000</pubDate>
		<guid isPermaLink="false">http://thewritewords.me.uk/blog/the-benefits-of-a-rubbish-case-study/#comment-44442</guid>
		<description>[...] for selling your products can be your customers themselves. Whether you&#8217;re selling eBooks, renting skips or promoting your expertise, reviews and testimonials can enhance your credibility and build trust [...]</description>
		<content:encoded><![CDATA[<p>[...] for selling your products can be your customers themselves. Whether you&#8217;re selling eBooks, renting skips or promoting your expertise, reviews and testimonials can enhance your credibility and build trust [...]</p>
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		<title>By: Is Your Copywriting Giving Enough Value? &#124; The Copywriter's Crucible</title>
		<link>http://copywriterscrucible.com/the-benefits-of-a-rubbish-case-study/#comment-42966</link>
		<dc:creator>Is Your Copywriting Giving Enough Value? &#124; The Copywriter's Crucible</dc:creator>
		<pubDate>Thu, 08 May 2008 08:44:50 +0000</pubDate>
		<guid isPermaLink="false">http://thewritewords.me.uk/blog/the-benefits-of-a-rubbish-case-study/#comment-42966</guid>
		<description>[...] just tell them why they should use your skip hire firm, but show them. Demonstrate your knowledge and expertise in a way that&#8217;s useful to the reader, teaches them [...]</description>
		<content:encoded><![CDATA[<p>[...] just tell them why they should use your skip hire firm, but show them. Demonstrate your knowledge and expertise in a way that&#8217;s useful to the reader, teaches them [...]</p>
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		<title>By: Matt Ambrose</title>
		<link>http://copywriterscrucible.com/the-benefits-of-a-rubbish-case-study/#comment-19737</link>
		<dc:creator>Matt Ambrose</dc:creator>
		<pubDate>Thu, 23 Aug 2007 16:58:10 +0000</pubDate>
		<guid isPermaLink="false">http://thewritewords.me.uk/blog/the-benefits-of-a-rubbish-case-study/#comment-19737</guid>
		<description>That&#039;s right Ben. We can all learn a few lessons about the vale of selling through education from topskips.</description>
		<content:encoded><![CDATA[<p>That&#8217;s right Ben. We can all learn a few lessons about the vale of selling through education from topskips.</p>
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		<title>By: Want to &#8216;Engage&#8217;? Just be Helpful &#124; The Copywriter&#8217;s Crucible</title>
		<link>http://copywriterscrucible.com/the-benefits-of-a-rubbish-case-study/#comment-16484</link>
		<dc:creator>Want to &#8216;Engage&#8217;? Just be Helpful &#124; The Copywriter&#8217;s Crucible</dc:creator>
		<pubDate>Thu, 05 Jul 2007 10:28:55 +0000</pubDate>
		<guid isPermaLink="false">http://thewritewords.me.uk/blog/the-benefits-of-a-rubbish-case-study/#comment-16484</guid>
		<description>[...] whether you?re a multinational brand or just a skip hire firm, if you want to appeal to cynical consumers simply start talking to them in a helpful manner and [...]</description>
		<content:encoded><![CDATA[<p>[...] whether you?re a multinational brand or just a skip hire firm, if you want to appeal to cynical consumers simply start talking to them in a helpful manner and [...]</p>
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