Whether you call it business blogging, content marketing or engagement, giving away free content is a great way of building trust and credibility with info hungry web surfers. Google seems to like it too. It has taken a while for awareness to spread (I’ve still got a
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People might be ignoring overtly salesy marketing, but they still listen to each other. One of the most persuasive voices for selling your products can be your customers themselves. Whether you’re selling eBooks, renting skips or promoting your expertise, reviews and testimonials can enhance your credibility and
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Copywriting’s first aim is to communicate clearly and concisely. You’re not going to persuade people to buy your product if they don’t understand what you’re trying to say. There is, however, an abundance of badly written websites cluttering up the web. Perhaps it’s because people think writing
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[Picture courtesy of Jonno Witts] There can be few things as infuriating for a copywriter, or for any creative type for that matter, as having the creation of your sweat and tears criticised by a client. Whilst the temptation is to throw your laptop out of the
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(Image courtesy Betsssssy) Last month a group of US investors announced their plans to blow $200 million on a chain of 50 luxury movie theatres. Whilst this might sound mad to anybody in the business world, people always want to be entertained, and when things are grim
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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
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