Define Your Client’s ‘Why’ to Give Them a USP Competitors Can’t Copy

‘Why’? It’s an important question. As copywriters, it’s something we ask relentlessly. Why should people buy this product? Why is it better than the other options? It’s also a much deeper question than I realized. As you know, people buy things based on emotion or subconscious decisions, whether it’s fear, hope, greed or any of […]

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