Planetpro is a staffing solutions provider specialising in contractors for sales and marketing roles in hi-tech industries. It wanted to create a new website and brochure to update its branding and to reflect its modern, forward thinking approach to contractor recruitment: This project is a perfect
Read more →
This is part 6 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. By now you’ve identified your website’s leaks, gained insights from your
Read more →
This is the first in a series of posts on improving a website’s conversion rate. Over the coming weeks I’ll be explaining how you can identify the reasons why your website isn’t converting and then how you can make measurable improvements. I’ll be covering a range of
Read more →
There are few professions that can compete with the air of mystery that surrounds SEO. In fact, David Copperfield could learn a thing or two about misdirection and creating mystique from a chat with an SEO consultant. But things are changing. Google’s algorithm is getting ever more
Read more →
bda is an award winning digital creative agency. They asked me to provide copy for their new website: I’ve been working with bda for years, and this helped me to deliver the exact style of copy they were looking for in the first draft.
Read more →
Parkwood supplies a premium quality range of bespoke conservatories, windows, kitchens and other hardwood products. Its website needed to establish it as the premium choice: The website demonstrates how you can use specifics and detailed descriptions to establish your product as a premium option.
Read more →
Established for over 40 years, Michael Graham has a long heritage of assisting buyers and sellers to successfully navigate the property market and to find the best high-end homes throughout the Oxford, Bucks and Northampton area. This website differentiates itself through its tone. It doesn’t use the
Read more →
As you know, there’s an abundance of horribly written corporate websites out there – with too much back slapping self praise and not enough focus on the customer. For us copywriters, this presents an opportunity: if you can point out to a company why their website’s copy is ineffective, they might ask you to give it a makeover. Many
Read more →
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Recent Comments