Posts Tagged "sales writing"

Can You Sell Without Selling?

The game is up. Turns out copywriters aren’t needed anymore. The days of clever wordplay being effective at tricking people into buying stuff are over. People are just too savvy to fall for the same old mind tricks. There’s a new show

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Should B2B copywriters use long form sales letters on corporate websites?

Ah, the long form sales letter. Such a bone of contention among copywriters. Many will deride their length, saying nobody has the patience to read pages of copy these days, whilst direct marketing copywriters, who test avidly, will tell you

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Cliched copywriting on trial

The Copywriter’s Crucible Puts Clichéd Copywriting on Trial

Sooo, the new website is up and running, after a few minor technical hitches. On the home page you’ll see I’ve followed through with the idea/threat of switching to promoting myself as an agency. Along with the elevated sense of

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Persuasive Writing eBook Released – The Art of Using Words to Convince, Compel and Sell

Three months and several rewrites later, my eBook on persuasive writing has finally been released. It comprises of all the posts from my recent persuasive writing series, and a couple more to fill in the gaps. Experienced copywriters won’t discover

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15 Punchy Copywriting Tips

“They were easier to read than ignore” – Victor Schwab It’s often said that copywriting can’t be too long, just too boring. And sales writing is often only tolerated at the best of times. So if your copy is to
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An Underused, Full Proof Way to Sell More in Less Time that’s FREE

[photo courtesy of monamigreetings] Even if you compose the most concise copywriting to ever grace a page, the most persuasive words aren’t always written by you. There’s an ingredient you can add to your copy that can help you sell

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