Posts Tagged "lead generation"

Use Toll Free Numbers to Build a ‘Red Hot’ List of Prospects at Low Cost

Click costs are outta control. On Facebook they’ve rocketed from a reasonable $0.27 at the end of 2016 to a budget busting $1.72 today. And with 2 million advertisers (and rising) all fighting over that sweet Facebook traffic, the costs

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2 Easy Ways to Make Leads More Profitable (without Spending an Extra Cent on Traffic)

Advertising is getting darned expensive. If the rumours are true, heavyweights like Clickfunnels and Digital Marketer now spend $10 just on getting a LEAD. That’s right, a LEAD, not a sale. With millions of marketers ploughing their ad budget into

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4 Better Ways of Getting Exposure than Press Releases

Do you still write press releases for clients? If you have media contacts, it may be a worthwhile strategy. But just publishing press release in the hope they get read by the right people is about as effective as air dropping it

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Frank Kern will kill me if he finds out I’ve told you this

B2B marketers can learn a lot from Frank Kern. The thing is, most marketers in the corporate world have never heard of him. Funny when you consider that the world’s ‘highest paid direct response info marketing copywriter’ has made over $47

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4 Step Lead Generation Strategy

When I submit proposals to clients I like to provide them with strategic advice, and not just how many keystrokes they’re getting for their money. Recently a client asked me to recommend a lead generation strategy. I was happy to comply. This

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Why 5 Emails Are Better Than 1 – This Tough Love Cost Me a Project

Recently a client asked me to write a single email to promote his business. This was to be sent to a list he’d created after scouring the web for prospects. Now, I could have taken his money, written the email and

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