fbpx

Posts Tagged "direct response copywriting"

Shortcut to Writing Winning Sales Letters

Here’s a clever technique for analysing sales letters that came up in the Copy Chief forum (hat tip Stephen Carter): Copy and paste the sales letter into Google Docs (or Word, or whatever). Then in BLOCK CAPITALS write what the

Read More

Ever tried the “Columbo close”?

This post is based on Mark Joyner’s presentation “Trump Cards of Persuasion” at Project Persuasion Goes Dark 3.0. Ever tried the “Columbo Close”? This is where you’re reaching the end of your sales letter… your prospect is wavering… and you

Read More

Can You Sell Without Selling?

The game is up. Turns out copywriters aren’t needed anymore. The days of clever wordplay being effective at tricking people into buying stuff are over. People are just too savvy to fall for the same old mind tricks. There’s a new show

Read More

The Copywriter’s Crucible – Sales letter to B2B marketing agencies

[custom_frame_left][/custom_frame_left]From time to time, I reach out to marketing agencies to tell them about my modern, no nonsense approach to copywriting. This letter was sent to a targeted list of B2B marketing agencies with 11-50 employees: [custom_list style=”list-2″] Highlight my

Read More