I know my blog’s output has been poor over the last few months. So to try and make amends, I’ve got a double whammy of posts for you: UK’s youth the most engaged with direct mail With all the fuss over how social media and the internet
Read more →There’s no question that email marketing is popular these days. As mentioned in my last post, a survey of small businesses found that 46% were already emailing customers, and another 36% planned to start. Email marketing offers many benefits. But any suggestions it’s going to kill off
Read more →The freelance copywriting life can sound enticing: choose your own hours, work from wherever you like and do what you enjoy. But the reality can be a lot different when you’re starting out. Many get stuck treading water in the dregs of keyword writing monotony, where $6
Read more →It appears as though the printed word is on its deathbed. The Yellow Pages is now more widely used as a doorstop, whilst many newspapers are wheezing their final breaths. Many expect direct mail to go the same way. So is learning how to write direct mail, brochures and sales letters a waste of time for aspiring
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