Posts Tagged "Copywriting"

Sir Winston Churchill’s ‘4 Iron Clad Rules’ of Persuasive Copywriting

Sir Winston Churchill is famed for being the ‘British Bulldog’ whose speeches galvanized a nation against seemingly insurmountable odds. He was also a writing workhorse. Over his lifetime, he wrote more words than Dickens and Shakespeare combined. His published speeches stretch to eighteen

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How a Dog Helped De Beers to Sell More Diamonds

Did you know that a dog invented branding? Tis true. It wasn’t devised by an ancient sect of theologians, psychologists and savvy Greek business owners of luxury spas. Branding was invented by a dog. Allow me to explain… If you’ve

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7 Podcasts to Enrich Your Copywriting and Marketing Knowledge

In today’s marketing world, you need to wear a lot of hats. With SEO, PR and content marketing all converging like never before, you need to be clued up on multiple areas if you want to be the added value copywriter
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10 Questions to Convert Copywriting Prospects into Clients

Responding to email enquiries is a lot like fishing. You dangle a rod (a.k.a your marketing strategy) waiting for a prospect to swim by and take nibble on your hook. Fail to bait it properly, with the right offer, and you wont develop

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Define Your Client’s ‘Why’ to Give Them a USP Competitors Can’t Copy

‘Why’? It’s an important question. As copywriters, it’s something we ask relentlessly. Why should people buy this product? Why is it better than the other options? It’s also a much deeper question than I realized. As you know, people buy

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6 Sales Tips for Copywriters and Freelancers

Why is it that we’re full of ideas on promoting our clients’ businesses but shrivel up and look for somewhere to hide when it comes to selling our own? Many of us chose this road because we’re happier tapping keyboards

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Copywriting is Easy

I’m about to share some information that could destroy my business. What I’m about to tell you could cause sales of my new eBook to plummet, shakes of the head from peers and derision throughout the industry. I could even

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How to Protect the Copyright of Your Copywriting, and Get Juicy Backlinks on Autopilot

Content thieves. They’re everywhere these days. You could say the term ‘copy writing’ has never been more apt. It’s not just the copy sweatshops and unscrupulous business owners guilty of lifting other people’s content and claiming it as their own. Even

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Six Ways of Writing Red Hot Openers that Get Readers Eager for More

“A good headline gets your foot in the door of the reader’s mind. An unfortunate lead paragraph can cause you to lose a couple of toes.” – Howard Newton, J.M. Mathes, Inc. Where to start? Knowing how to starta sales

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Which Marketing Channel is the Most Trusted? Our Survey Says…

Getting people to trust you has always been a cornerstone of effective copywriting. It’s a simple principle: if people believe what you say, they’re more likely to buy. A key factor in building trust, that’s often ignored, is the channel

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