Posts Tagged "Content marketing"

Homer Simpson, Donald Trump and Marketers Rattling Cages

To the uninformed, The Simpsons is a kids’ cartoon. To those that know better, it’s been one of the best satirical programmes for decades, shining a mirthy light on what’s ridiculous or plain wrong with modern society. In one episode

Read More

7 Steps to Creating Exceptional Content

Is Content Marketing a Waste of Time? Marketers are producing more content than ever before. But too often, what’s created is dull, unfocused and fails to get much interest from buyers: – 30 companies scored just 12.8 out of 30
Read More

Is Content Marketing a Waste of Time?

Content marketing. The campaign that never ends. Never have marketers pumped out so many blogs, Slideshares, YouTube videos and reports to feed the unfulfilled appetite of buyers. Or so we’re told. The stats may suggest otherwise. According to SiriusDecisions – ‘More than 60%

Read More

Popups Not Working? Create Lead Magnets Instead

Hopefully, last week’s post on the folly of chasing Likes instead of leads had you nodding sagely in agreement. Now that’s out of the way, I’m sure you’d like to know how today’s smart marketers are generating leads like gangbusters?

Read More

2 out of 5 UK marketers still struggle with content marketing. How to be one of the successful ones in 2015

UK marketers are getting better, but 42% still rate themselves as ineffective at content marketing. If they want to get better results next year, they’d do well to sit beside people who’ve been successfully creating cash from content for years. As we

Read More

I goofed. Here’s that Inbound Marketing eBook again

[vc_single_image image=”3638″ img_size=”full” img_link=”http://copywriterscrucible.com/wp-content/uploads/Inbound%20Marketing%20in%20Two%20Weeks%20-%20Matt%20Ambrose%20-%20The%20Copywriter’s%20Crucible.pdf”] Hands up, I goofed. Two weeks ago I posted about my new Inbound Marketing eBook only to discover the email subscribe button didn’t work. Cue double face palm. It’s working now, but to avoid a repeat
Read More

How to Update Your PR Strategy to Stop Publishing into the Digital Vacuum But Instead Generate Real Results for Your Clients

PR used to be a lonely soul. It would perform tasks in isolation, diligently writing back slapping press releases to keep the boardroom happy. But times have changed. PR has since been brought in from the cold to work shoulder

Read More

What is the impact of Google Hummingbird on SEO Copywriting? Nothing we didn’t know already

It’s now been a few months since Google released its  Hummingbird update. While it affected a reported 90 percent of websites, in the main it’s been met with a sigh of relief. Those who’ve been following the rules of diligently

Read More

Guest Post – Four Questions to Ask of Your Content Before You Hit Publish

What goals do you try to achieve with your content? Are you publishing with a strategy, or focused too much on keywords? In this guest post by Catherine Fyson from Koozai suggests four questions to ask before you hit publish. Incidentally,

Read More

Are you an SEO copywriter? Maybe you should change your title to content strategist

SEO is changing fast. No longer is it a mystery only the technically minded can understand. The rules are clear: create a well built website and fill it with content people want to read and share. When combined with a

Read More